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User Persona for Thrift store in 2025 [Example]
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🇺🇸 English (USA)
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Emma
Emma is a 30-year-old creative professional living in an urban area. She loves fashion but often struggles to find unique, affordable pieces that fit her style. Emma frequently shops at thrift stores but feels overwhelmed by the choices and uncertainty about quality. She is passionate about sustainability and wants to buy clothes that reflect her individuality while minimizing her environmental impact.
Problem
Your Persona struggles from this issue
Emma's main struggle is finding stylish and affordable clothing that stands out from mainstream fashion trends. She often feels like she has to compromise on her personal style when shopping in traditional stores, which don’t offer the unique pieces she craves.
Pains
And especially these negative consequences
• Wasting time sifting through low-quality or uninteresting clothing in thrift stores
• Feeling uninspired and frustrated by the lack of unique options in mainstream retail
• Worrying about making poor purchase decisions that don’t align with her values of sustainability
Goal
Your Persona wants to achieve this transformation
Emma wants to build a versatile wardrobe that allows her to express her unique style without overspending. She aims to feel confident in her clothing choices and find pieces that align with her values of sustainability and individuality.
Benefits
So they can experience these positive consequences
• Having a wardrobe full of unique pieces that no one else has
• Saving money while still looking fashionable and stylish
• Feeling good about making environmentally conscious choices in her shopping habits
Trigger
This event pushed your Persona to find a solution
Emma's last straw came when she attended a recent event and realized she had nothing to wear that made her feel confident and unique. This pushed her to search for alternative shopping options that fit her needs and values.
Barriers
But these doubts slow your Persona down
• Concerns about the quality and condition of second-hand clothing
• Fear of purchasing items that don't fit well or suit her style
• Overwhelmed by the large selection and not knowing where to start in a thrift store
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