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1. Customer
Your Persona wants to go from Point A to Point B.
Obstacles in your product slow them down. And Magnets nudge them to buy faster.
Point A
Your audience hates this problem
Point B
Your audience craves this future
Obstacles
These product barriers slow them down
Magnets
These product drivers attract them
2. Product
Don't sell the product. Sell the transformation of using your product.
Back it up with power features and difference from your nemesis.
Transformation
Sell this change to your audience
Nemesis
Fight this status-quo solution
Features
Overdeliver value to your customers
Differentiation
Stand out from the competition
AI marketing platform to grow your business
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