Step 2. Get your value proposition
After 10 seconds, you will get a unique and personalized value proposition with 8 elements.
- Point A (The problem that your audience hates)
- Point B (The future that your audience craves)
- Obstacles (Barriers that stop your audience from using your product)
- Magnets (Drivers that nudge your audience to use your product)
- Transformation (Positivie benefits that your product delivers)
- Nemesis (Status-quo solution that your product will fight)
- Features (Product flows that are required to deliver the transformation)
- Differentiation (Unique angle of your product's positioning)
Every part of your value proposition can be used to sharpen your marketing strategy. From pricing to MVP's product flow.