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Business Plan for Eyelash extension service in 2025 [Example]
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🇺🇸 English (USA)
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Segment
Underserved audience who needs your product...
Aspiring models and influencers who want to enhance their on-camera appearance but lack access to reliable beauty services. This group often relies on Instagram for beauty tips and recommendations, making them highly engaged and responsive to visual marketing.
Problem
... to solve this annoying problem
Many aspiring models and influencers face the issue of unreliable beauty services that lead to inconsistent results. They often end up frustrated after subpar experiences with lash extensions that don’t meet their aesthetic expectations, resulting in lost confidence when presenting themselves online.
Positioning
Sell the benefits of using your product...
Your service should promise a transformative boost in confidence by delivering long-lasting, high-quality eyelash extensions that enhance their natural beauty. The positioning should focus on how your extensions can help them achieve that 'Instagram-ready' look effortlessly.
Differentiation
... mentioning why it's different and unique
To stand out, introduce a loyalty program that offers personalized lash design consultations, allowing clients to choose styles that best suit their unique faces and personal brands, further making the experience tailored and exclusive.
Status-quo
Fight this nemesis in your marketing...
DIY eyelash kits available in retail stores are your biggest competitor. Many aspiring models attempt to manage their own lash extensions at home, facing challenges in achieving salon-quality results which often leads to dissatisfaction.
Competitors
... while comparing your product to other alternatives
Low-cost beauty salons that offer lash extensions at a discount. They often compromise on quality to maintain pricing, leading to poor results and customer dissatisfaction, which you can capitalize on by providing a premium, high-quality experience.
Activation
Help people understand why your product is awesome...
The most effective way to demonstrate your product's value is through before-and-after showcases on social media platforms, creating visually appealing content that highlights your transformative service and encourages potential clients to book appointments.
Pricing
... and make it a no-brainer to buy from you
Implement a subscription model where clients pay $100/month for maintenance visits, which includes one refill and a discount on any additional services. This creates a low barrier for entry and establishes a predictable revenue stream while delivering value to clients.
Traction
Get your first 10 paying customers like this...
Reach out to local photographers who work with aspiring models and offer complimentary lash extension services in exchange for professional photos and testimonials. This provides you with visual proof of your work and builds credibility in your target market.
Scale
... and double-down on this channel to grow after
Once validated, you should focus on building partnerships with beauty influencers by providing them with free services in exchange for shout-outs or promotions on their social media channels. This can drive exponential growth through their existing follower bases.
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