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Business Plan for Productized service in 2024 [Example]

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Business description*
Target audience*
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🇺🇸 English (USA)
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Segment
Underserved audience who needs your product...
Freelancers in the creative industry, particularly graphic designers and videographers, who are seeking to streamline their workflows and increase their operational efficiency through standardized processes.
Problem
... to solve this annoying problem
Many freelancers struggle with inconsistent workflows, leading to lost time, missed deadlines, and a lack of clarity in project management. They often juggle multiple clients simultaneously without a structured system, causing stress and diminishing quality of work.
Positioning
Sell the benefits of using your product...
By using my productized service, freelancers will experience a significant boost in productivity and professionalism. They will have a clear, standardized workflow that not only saves time but also enhances their ability to deliver high-quality results consistently.
Differentiation
... mentioning why it's different and unique
To stand out, my service will offer a unique hybrid approach that combines customizable templates with AI-driven insights that adapt to the user’s past projects. This combination ensures that freelancers have an efficient and tailored experience without the complexity of overwhelming features.
Status-quo
Fight this nemesis in your marketing...
Competitors
... while comparing your product to other alternatives
Dedicated project management tools like ClickUp or Monday.com offer alternatives but require extensive setups and can be overwhelming. My product, focusing on simplicity and customization, will provide freelancers a more tailored and less intimidating experience.
Activation
Help people understand why your product is awesome...
The best way to communicate my product’s value is through an interactive online workshop that showcases the efficiency of the workflow system and provides attendees with a free starter template to implement immediately.
Pricing
... and make it a no-brainer to buy from you
Implement a subscription model with three tiers: Basic at $19/month (limited templates), Standard at $39/month (full access to all templates), and Premium at $79/month (comes with direct support and one-on-one workflow consultations) to cater to different levels of engagement.
Traction
Get your first 10 paying customers like this...
Conduct personalized outreach through social media channels like Instagram and LinkedIn, targeting freelance graphic designers and videographers, offering them a free trial and exclusive access to a limited number of customized templates to encourage sign-ups.
Scale
... and double-down on this channel to grow after
After validation, I’ll double down on content marketing by creating a targeted YouTube channel focusing on tips and tricks for freelancers to optimize their workflows, driving organic traffic and establishing authority in the niche.
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