Market Size for Dog boarding service in 2026 [Example]

The Total Available Market (TAM) for dog boarding services globally can be estimated by considering the overall dog ownership statistics. In the United States, for instance, approximately 67% of households own a pet, with around 75% of those being dogs. With an estimated 90 million pet dogs in the U.S. alone, and assuming an average boarding cost of $50 per night for an average of 10 nights per year, this results in a potential yearly revenue of around $10 billion. This figure includes households that may not use boarding services but highlights the wide reach of the market.

The Serviceable Addressable Market (SAM) narrows down this global figure to the customers that can realistically be reached with a dog boarding service. Considering the percentage of dog owners that consider using boarding services, it's reasonable to assume that this could be about 10% of dog owners. Thus, the SAM would be about 9 million households with dogs. With each of these households spending an estimated $100 per year on dog boarding services, this indicates a more realistic market size of $1 billion.

The Serviceable Obtainable Market (SOM) focuses on the portion of the SAM that can be realistically captured within the first year of business. Given the competitive landscape and the challenges for a new dog boarding service to establish customer trust and visibility, a conservative estimation of capturing 1% of the SAM indicates around 20,000 potential customers. If each of these customers spends about $500 annually, this leads to an obtainable market value of $10 million for the first year.