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Marketing Budget for Figma template in 2025 [Example]
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1. Content marketing budget
SEO, audience building, social media, etc.
You create amazing content that organically sells your product.
Safe spendings
When you want to test the water
$500 per month
Aggressive spendings
When you want to double down
$2,500 per month
Calculations
Step-by-step logic
For your Figma template business, content marketing is vital. It helps showcase your templates effectively, engages potential users, and drives organic traffic to your site.
Starting with a safe budget of $500 per month allows for basic content production like blog posts, social media updates, and potential collaborations with content creators. This approach will help you gauge interest and ROI without a significant financial risk.
With an aggressive budget of $2,500 per month, you can expand to high-quality video tutorials demonstrating your templates, guest posts on design blogs, SEO optimization, and reaching a wider audience through consistent content publishing. This can create a more substantial online presence and attract a larger audience, leading to increased sales over time.
Starting with a safe budget of $500 per month allows for basic content production like blog posts, social media updates, and potential collaborations with content creators. This approach will help you gauge interest and ROI without a significant financial risk.
With an aggressive budget of $2,500 per month, you can expand to high-quality video tutorials demonstrating your templates, guest posts on design blogs, SEO optimization, and reaching a wider audience through consistent content publishing. This can create a more substantial online presence and attract a larger audience, leading to increased sales over time.
2. Ads budget
Google Ads, Facebook Ads, LinkedIn ads, etc.
You pay to get clicks from your target audience.
Safe spendings
When you want to test the water
$300 per month
Aggressive spendings
When you want to double down
$1,500 per month
Safe spendings
Step-by-step logic
Paid ads can give your Figma templates direct visibility to a targeted audience. Given your small business status, starting with a safe budget of $300 per month can help you experiment with platforms like Facebook Ads or Google Ads, promoting your templates to graphic designers and creative professionals.
If your initial campaigns show promising results, scaling up to an aggressive budget of $1,500 per month would allow for refined targeting and retargeting strategies, potentially increasing conversions. This larger spend could also allow for A/B testing different ads and audience segments, boosting your chances of finding the most effective campaign strategy.
If your initial campaigns show promising results, scaling up to an aggressive budget of $1,500 per month would allow for refined targeting and retargeting strategies, potentially increasing conversions. This larger spend could also allow for A/B testing different ads and audience segments, boosting your chances of finding the most effective campaign strategy.
3. Brand marketing budget
Partnerships, influencer marketing, sponsorships, etc.
You pay for long-term brand recognition, clicks are not guaranteed.
Safe spendings
When you want to test the water
$0 per month
Aggressive spendings
When you want to double down
$0 per month
Calculations
Step-by-step logic
Brand marketing is often more suited for established businesses with a larger revenue stream. As a small business focusing primarily on Figma templates and with a more limited budget, it’s advisable to allocate $0 to brand marketing.
At this stage, concentrating on content marketing and ads will provide a more direct return on investment. Once your business grows and revenue increases, you can consider exploring brand marketing strategies to build a more recognized identity in your niche.
At this stage, concentrating on content marketing and ads will provide a more direct return on investment. Once your business grows and revenue increases, you can consider exploring brand marketing strategies to build a more recognized identity in your niche.
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