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User Persona for Security guard service in 2025 [Example]
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🇺🇸 English (USA)
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Jordan
Jordan is a facility manager at a growing corporate office. He oversees security and maintenance, juggling multiple responsibilities while striving to ensure a safe work environment. He’s aware of various security solutions but struggles to find one that fits both his budget and his specific security needs without compromising quality.
Problem
Your Persona struggles from this issue
Jordan is currently dealing with frequent security breaches, which cause disruptions and affect employee morale. The existing security measures in place seem inadequate, leaving him feeling frustrated and anxious about the safety of his workplace.
Pains
And especially these negative consequences
• Low employee morale due to security concerns
• Increased liability and potential losses from theft
• Constantly feeling stressed and overwhelmed by security issues
Goal
Your Persona wants to achieve this transformation
Jordan aims to implement a robust security system that ensures the safety of all employees and assets. He desires a solution that will not only address current vulnerabilities but also provide peace of mind for him and his team, fostering a more secure work environment.
Benefits
So they can experience these positive consequences
• Enhanced employee confidence and productivity knowing they are safe
• Reduced risk of financial loss from theft and damages
• A streamlined security process that allows Jordan to focus on other critical management tasks
Trigger
This event pushed your Persona to find a solution
After a recent incident involving an attempted break-in at the office, Jordan felt the urgency to reassess their security measures. This close call served as a wake-up call, highlighting the existing gaps in their current system.
Barriers
But these doubts slow your Persona down
• Concerns about the cost of security services
• Skepticism about the effectiveness of new solutions due to past experiences
• Fear of disruption during the implementation of a new security system
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