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Ad Spend Calculator
Enter your ad budget, cost per click and conversion rate to see clicks, sales, cost per sale, revenue and ROAS, and whether you break even.
- ROAS
- 1.0x
- Revenue
- $1,000
- Profit after ad spend
- -$500 Loss
| Clicks | 667 |
|---|---|
| Conversions | 16.7 |
| Cost per conversion (CPA) | $60.00 |
| Break-even ROAS | 2.0x |
| Break-even CPA | $30.00 |
Frequently asked questions
What ROAS do I need to break even?
Divide 1 by your gross margin. At a 50% margin you need 2.0x: every $1 of ads must bring back $2 in sales. Below that, the sales earn less gross profit than the ads cost.
Should I enter CPC or CPM?
Pick CPC when your ad platform reports cost per click. Pick CPM when it reports cost per 1,000 views, and add your click-through rate so the calculator can work out clicks.
Where do I find my conversion rate and cost per click?
In your ad platform's campaign report and in your store or site analytics. With no data yet, enter a conservative guess and change it to see the range.
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