Free AI Positioning Statement Generator

How it works

1. Step 1. Describe your business

   We need 4 inputs.

   • Product and what it does (Example: Invoicing app for freelance designers)
   • Target customer (Example: Freelance designers with 5 to 15 clients)
   • Main alternative (Example: Spreadsheets and Word templates)
   • Language (What's the desired language of a report?)

   The more details you provide, the better the positioning statement will be.

2. Step 2. Get your positioning statement

   After 10 seconds, you will get a unique and personalized positioning statement with 3 elements.

   • Positioning statement (The classic For/Who/Unlike format)
   • Three variants (Same positioning, different angles)
   • One-line version (For a website header or a pitch deck)

Frequently asked questions

Is it free?

Yes, this tool is 100% Free.

How does it work?

Describe your situation and get a personalized positioning statement. We use AI to generate the results.

What is a positioning statement?

An internal sentence that says who the product is for, what category it is in, the main benefit and why it beats the alternative.

It is written for your team, not as a public tagline.

What is the difference between a positioning statement and a value proposition?

The value proposition is the promise customers see.

The positioning statement is the strategy behind it, and it names the alternative.

What should I put in Main alternative?

What your customers use today: a competitor, a spreadsheet, an agency or doing nothing.

Is my data protected?

Yes, your data is protected. We don't look at, analyze or share your inputs.

How can I report the bug?

Email us support@founderpal.ai. Thank you!