10 Best Braze Alternatives for Founders [2026 Updated]

1. Iterable

• Type: Paid
• URL: https://iterable.com
• Overview: Iterable is a cross-channel customer engagement platform that lets marketers build and automate personalized campaigns across email, push, SMS, in-app, and web. It is known for its flexible workflow builder and strong data-driven segmentation for mid-market and enterprise brands.

2. MoEngage

• Type: Paid
• URL: https://www.moengage.com
• Overview: MoEngage is an insights-led customer engagement platform built for consumer brands, with orchestration across mobile push, email, SMS, web, and in-app messaging. It offers AI-powered personalization, analytics, and journey automation for mobile-first businesses.

3. CleverTap

• Type: Paid
• URL: https://clevertap.com
• Overview: CleverTap is an all-in-one customer engagement and retention platform that combines analytics, segmentation, and multichannel messaging. It helps mobile and web brands run lifecycle campaigns with real-time personalization.

4. Klaviyo

• Type: Paid
• URL: https://www.klaviyo.com
• Overview: Klaviyo is a marketing automation platform focused on email and SMS, with deep ecommerce integrations such as Shopify. It uses customer data to power segmentation, automated flows, and analytics, and offers a free tier for small lists.

5. Customer.io

• Type: Paid
• URL: https://customer.io
• Overview: Customer.io is a messaging automation platform for sending behavior-triggered emails, push notifications, SMS, and in-app messages. Its developer-friendly APIs and visual workflow builder suit product-led and SaaS teams.

6. OneSignal

• Type: Free
• URL: https://onesignal.com
• Overview: OneSignal is a customer messaging platform offering push notifications, in-app messages, email, and SMS for mobile apps and websites. It has a generous free plan and scales to larger teams with journeys and analytics.

7. Airship

• Type: Paid
• URL: https://www.airship.com
• Overview: Airship is a mobile-focused customer experience platform providing push, SMS, email, in-app, and wallet messaging. It targets enterprise brands needing orchestration, personalization, and reliable delivery at scale.

8. Salesforce Marketing Cloud

• Type: Paid
• URL: https://www.salesforce.com/marketing/
• Overview: Salesforce Marketing Cloud is an enterprise marketing platform for building cross-channel journeys across email, mobile, advertising, and social. It integrates tightly with the Salesforce CRM ecosystem for unified customer data and personalization.

9. Insider

• Type: Paid
• URL: https://useinsider.com
• Overview: Insider is a cross-channel personalization and customer engagement platform covering web, app, email, SMS, and messaging apps. It combines a customer data platform with AI-driven journeys, recommendations, and segmentation for retail and enterprise brands.

10. Bloomreach Engagement

• Type: Paid
• URL: https://www.bloomreach.com
• Overview: Bloomreach Engagement is a customer data platform and marketing automation suite that unifies customer data to drive personalized campaigns across email, SMS, push, and web. It is popular with ecommerce and retail brands for its analytics and AI-supported orchestration.