10 Best SharpSpring Alternatives for Founders [2026 Updated]

1. HubSpot Marketing Hub

• Type: Paid
• URL: https://www.hubspot.com/products/marketing
• Overview: An all-in-one marketing automation platform with email marketing, lead nurturing, landing pages, forms, and analytics. It connects natively to HubSpot's CRM and suits small businesses through enterprises.

2. ActiveCampaign

• Type: Paid
• URL: https://www.activecampaign.com
• Overview: A marketing automation and CRM platform known for its visual automation builder, email marketing, and segmentation. It also offers SMS, site tracking, and sales pipeline tools for growing businesses.

3. Act-On

• Type: Paid
• URL: https://act-on.com
• Overview: A B2B marketing automation platform offering email marketing, lead scoring, landing pages, and multichannel campaign management. It provides segmentation, analytics, and CRM integrations for small to mid-sized marketing teams.

4. Pardot (Marketing Cloud Account Engagement)

• Type: Paid
• URL: https://www.salesforce.com/marketing/b2b-automation/
• Overview: Salesforce's B2B marketing automation tool for lead generation, scoring, nurturing, and sales alignment. It integrates deeply with Salesforce CRM and provides campaign ROI reporting.

5. Keap

• Type: Paid
• URL: https://keap.com
• Overview: A CRM and sales and marketing automation platform built for small businesses and solopreneurs. It combines email campaigns, appointment scheduling, invoicing, and follow-up automation.

6. Zoho Marketing Automation

• Type: Paid
• URL: https://www.zoho.com/marketingautomation/
• Overview: A budget-friendly marketing automation tool for multichannel campaigns, lead scoring, and customer journeys. It integrates tightly with Zoho CRM and other apps in the Zoho ecosystem.

7. Mailchimp

• Type: Free
• URL: https://mailchimp.com
• Overview: A popular marketing platform with email campaigns, automations, landing pages, and audience management. It offers a free plan with limited contacts and sends, and paid tiers add advanced automation and analytics.

8. Brevo

• Type: Free
• URL: https://www.brevo.com
• Overview: A marketing platform, formerly Sendinblue, with email, SMS, WhatsApp, automation workflows, and a built-in CRM. It has a free plan with daily sending limits and affordable paid plans for scaling.

9. GetResponse

• Type: Paid
• URL: https://www.getresponse.com
• Overview: An email marketing and automation platform that also includes landing pages, webinars, and conversion funnels. It suits small and mid-sized businesses looking for an affordable all-in-one toolset.

10. Ontraport

• Type: Paid
• URL: https://ontraport.com
• Overview: A CRM and marketing automation platform for small businesses, with email, landing pages, membership sites, and e-commerce tools. It offers campaign builders and reporting that tie marketing activity to revenue.