10 Best Ad Analytics Tools for Founders [2026 Updated]

1. AppsFlyer

• Type: Paid
• URL: https://www.appsflyer.com
• Overview: AppsFlyer is a mobile-first attribution and ad analytics platform that provides unified measurement, fraud protection, and deep linking to attribute installs and in-app events across channels. It centralizes cost aggregation and ROI reporting so marketers can optimize campaign spend with accurate, real-time insights.

2. Branch

• Type: Paid
• URL: https://www.branch.io
• Overview: Branch offers cross-platform attribution and deep-linking with unified analytics that deduplicates and reconciles installs and conversions across paid, owned, and earned channels. Its dashboards and APIs give advertisers a single source of truth for campaign performance and cost-driven ROI analysis.

3. Kochava

• Type: Paid
• URL: https://www.kochava.com
• Overview: Kochava provides omnichannel ad measurement, real-time analytics, and fraud prevention to accurately attribute conversions across apps, web, CTV, and offline channels. The platform includes SKAdNetwork support, cost aggregation, and flexible exports for enterprise-level ad performance analysis.

4. Adjust

• Type: Paid
• URL: https://www.adjust.com
• Overview: Adjust is a mobile attribution and analytics suite that tracks installs, in-app events, and ad performance while offering advanced attribution settings and anti-fraud protections. It consolidates campaign cost and conversion data to help advertisers optimize ROAS across networks.

5. Singular

• Type: Paid
• URL: https://www.singular.net
• Overview: Singular is a marketing intelligence platform that unifies attribution, cost aggregation, and creative-level analytics to measure the true ROI of ad campaigns across channels. It automates data pipelines and provides customizable dashboards and cohort analyses for actionable ad insights.

6. Adverity

• Type: Paid
• URL: https://www.adverity.com
• Overview: Adverity is a data integration and analytics platform tailored for marketing that connects ad platforms, normalizes cost and performance data, and builds cross-channel dashboards. It enables marketers to run automated reporting, anomaly detection, and deeper analytics to improve ad spend decisions.

7. Supermetrics

• Type: Paid
• URL: https://www.supermetrics.com
• Overview: Supermetrics extracts ad performance and cost data from 100+ ad networks into BI tools, spreadsheets, or data warehouses for consolidated reporting and analysis. It simplifies automated data collection so teams can build custom ad analytics reports and refresh schedules without engineering overhead.

8. Campaign Manager 360 (Google CM360)

• Type: Paid
• URL: https://marketingplatform.google.com/about/campaign-manager-360/
• Overview: Campaign Manager 360 is Google’s ad serving and measurement product that provides detailed reporting, attribution, and verification for display and video campaigns across web and CTV. It centralizes creative delivery, conversion tracking, and cross-channel measurement for enterprise advertisers.

9. Hyros

• Type: Paid
• URL: https://www.hyros.com
• Overview: Hyros is a revenue-focused ad tracking and attribution platform that stitches customer journeys across ads, calls, and offline touchpoints to attribute revenue accurately to channels. It emphasizes high-fidelity tracking and lifetime value reporting to optimize ad spend and remarketing.

10. Revealbot

• Type: Paid
• URL: https://www.revealbot.com
• Overview: Revealbot offers automated ad management and analytics for Meta, Google, and other platforms, combining rule-based automations with cross-account reporting and creative insights. It surfaces actionable performance signals and generates customizable reports to help advertisers scale and optimize campaigns efficiently.