10 Best Ad Bid Simulation Tools for Founders [2026 Updated]

1. Google Ads Performance Planner

• Type: Free
• URL: https://ads.google.com/home/tools/performance-planner/
• Overview: Performance Planner is a forecasting tool inside Google Ads that simulates how changes in budget and bids affect clicks, conversions, and conversion value. It lets advertisers build plans for campaigns and see projected results before spending.

2. Google Ads Bid Simulator

• Type: Free
• URL: https://support.google.com/google-ads/answer/2470105
• Overview: Bid Simulator estimates how different bid amounts could have changed impressions, clicks, and costs for keywords, ad groups, and campaigns. It helps advertisers choose bid levels using data from past auctions.

3. Microsoft Advertising Bid Landscape

• Type: Free
• URL: https://ads.microsoft.com
• Overview: Bid landscape reports within Microsoft Advertising show estimated impressions, clicks, and costs at different bid levels for keywords and ad groups. Advertisers use them to forecast the effect of bid adjustments on Bing and partner network traffic.

4. Google Keyword Planner

• Type: Free
• URL: https://ads.google.com/home/tools/keyword-planner/
• Overview: Keyword Planner provides search volume, forecasts, and estimated bid ranges for keywords. Its forecast feature projects clicks, impressions, and costs at a chosen bid and budget.

5. Google Ads Scripts Bid Simulation Library (Brainlabs)

• Type: Free
• URL: https://developers.google.com/google-ads/scripts
• Overview: Google Ads Scripts lets advertisers automate account tasks with JavaScript, including pulling bid simulator data for keywords and campaigns. Teams use it to build custom what-if bid reports and automated bid adjustments.

6. SpyFu

• Type: Paid
• URL: https://www.spyfu.com
• Overview: SpyFu reveals competitors' Google Ads keywords, historical ad variations, and estimated budgets. Its PPC data helps advertisers estimate the bids and spend needed to compete for specific keywords.

7. Meta Ads Manager Delivery Estimates

• Type: Free
• URL: https://www.facebook.com/business/tools/ads-manager
• Overview: Ads Manager shows estimated daily results and audience size as advertisers adjust budget, bid strategy, and bid caps. This helps predict how bid changes may influence reach and results on Facebook and Instagram.

8. Adalysis

• Type: Paid
• URL: https://adalysis.com
• Overview: Adalysis is a PPC management platform with bid and budget analysis, automated audits, and testing for Google and Microsoft Ads. It helps advertisers evaluate bidding performance and find opportunities to adjust spend.

9. Optmyzr

• Type: Paid
• URL: https://www.optmyzr.com
• Overview: Optmyzr is a PPC optimization platform offering rule-based bid management, budget pacing, and what-if analysis tools. Its Sidekick and optimization tools help advertisers test bidding strategies for search and shopping campaigns.

10. Amazon Ads Console

• Type: Free
• URL: https://advertising.amazon.com
• Overview: The Amazon Ads console provides suggested bids and bid ranges, plus estimated impressions and performance guidance for sponsored ads campaigns. Sellers and vendors use it to set competitive bids based on current auction conditions.