10 Best Ad Spend Forecasting Tools for Founders [2026 Updated]

1. Google Ads Performance Planner

• Type: Free
• URL: https://ads.google.com
• Overview: A forecasting tool inside Google Ads that predicts how changes to budgets, bids, and targeting will affect clicks, conversions, and impressions. It helps advertisers build plans for upcoming periods and allocate spend across campaigns.

2. Meta Ads Manager Delivery Estimates

• Type: Free
• URL: https://www.facebook.com/business/tools/ads-manager
• Overview: Meta's Ads Manager provides estimated reach and results based on the budget, audience, and schedule you set. It lets advertisers preview likely outcomes before launching Facebook and Instagram campaigns.

3. Supermetrics

• Type: Paid
• URL: https://supermetrics.com
• Overview: A marketing data platform that pulls advertising spend and performance data from many channels into spreadsheets, BI tools, and data warehouses. Teams use it to build budget pacing and forecasting models based on consolidated historical data.

4. Funnel

• Type: Paid
• URL: https://funnel.io
• Overview: A marketing data hub that collects and standardizes ad spend and performance data across platforms. It offers budget tracking and reporting that support planning and forecasting of future media spend.

5. Adverity

• Type: Paid
• URL: https://www.adverity.com
• Overview: An integration and analytics platform that unifies marketing data and includes predictive analytics and budget pacing features. It helps enterprise marketers forecast performance and optimize spend allocation across channels.

6. Improvado

• Type: Paid
• URL: https://improvado.io
• Overview: A marketing data aggregation and analytics platform that consolidates spend data from advertising channels for reporting. It includes budget pacing and planning tools that support forecasting of media investments.

7. Mediaocean

• Type: Paid
• URL: https://www.mediaocean.com
• Overview: An omnichannel advertising software provider offering media planning, buying, and financial management tools. Its planning solutions let agencies and brands model budget scenarios and forecast spend across channels.

8. Marin Software

• Type: Paid
• URL: https://www.marinsoftware.com
• Overview: A digital advertising management platform for search, social, and ecommerce ads with budget management and forecasting capabilities. It helps advertisers project spend and returns and adjust budgets across channels.

9. Skai

• Type: Paid
• URL: https://skai.io
• Overview: An enterprise marketing intelligence and activation platform covering retail media, search, and social advertising. It provides budget planning and forecasting features that help brands predict outcomes and distribute spend.

10. Supermetrics Google Sheets Budget Pacing Templates via Google Looker Studio

• Type: Free
• URL: https://lookerstudio.google.com
• Overview: Looker Studio is a free reporting tool that connects to Google Ads and other data sources to visualize ad spend against budget. Marketers use its dashboards and templates to track pacing and project end-of-month spend.