10 Best Ad Spy Tools for Founders [2026 Updated]

1. AdSpy

• Type: Paid
• URL: https://www.adspy.com/
• Overview: AdSpy is a comprehensive social ad intelligence platform that aggregates hundreds of millions of social ads and provides advanced search filters to find competitors’ creatives, targeting signals, and ad longevity. It highlights ad performance metrics, comment search, and demographic signals to help marketers replicate winning campaigns.

2. BigSpy

• Type: Free
• URL: https://bigspy.com/
• Overview: BigSpy is a large multi-platform ad library offering searchable creatives from Facebook, Instagram, TikTok, YouTube and more, with filters for countries, ad types, and engagement metrics. It provides a free tier for basic queries and paid plans for unlimited searches, tracking, and landing page insights.

3. PowerAdSpy

• Type: Paid
• URL: https://poweradspy.com/
• Overview: PowerAdSpy focuses on social media ad intelligence across major networks, offering powerful creative search, breakdowns of ad components, and audience insights to reverse-engineer competitors’ social funnels. It includes extensions and detailed filters for creative inspiration and campaign optimization.

4. SocialPeta

• Type: Paid
• URL: https://www.socialpeta.com/
• Overview: SocialPeta is an ad intelligence platform with a global database of creative assets across dozens of channels and rich analytics for creatives, publishers, and ad performance trends. It emphasizes creative inspiration, market trend discovery, and competitor campaign analysis across mobile and social ecosystems.

5. SpyFu

• Type: Paid
• URL: https://www.spyfu.com/
• Overview: SpyFu specializes in PPC and paid-search competitive intelligence, revealing competitors’ Google Ads history, top keywords, ad variations, and estimated budgets to inform paid search strategy. It helps advertisers identify profitable keywords, replicate ad copy, and discover long-term bidding behavior.

6. Adbeat

• Type: Paid
• URL: https://www.adbeat.com/
• Overview: Adbeat provides display and programmatic ad intelligence, tracking advertisers’ spend, publishers, creative examples, and cross-network placement to uncover display advertising strategies. It’s built for performance marketers and agencies to analyze publisher tactics, creatives, and spend trends.

7. AdClarity

• Type: Paid
• URL: https://adclarity.com/
• Overview: AdClarity delivers cross-channel advertising intelligence with a focus on mobile and programmatic markets, offering insights into creative libraries, impression volumes, and publisher relationships. It supports deep competitive monitoring, API access, and custom data feeds for enterprise ad analysis.

8. Anstrex

• Type: Paid
• URL: https://anstrex.com/
• Overview: Anstrex is an ad spy platform for native and push notification ads that archives creatives, landing pages, and keyword performance across many affiliate networks and publishers. It helps affiliate marketers and media buyers discover high-converting native and push creatives and replicate successful funnels.

9. Moat (Oracle / Moat by Oracle)

• Type: Paid
• URL: https://www.oracle.com/cx/marketing/moat/
• Overview: Moat (now part of Oracle) provides ad analytics and attention metrics across display and video campaigns, exposing where ads run, viewability, and creative impressions to validate competitor media placement and creative reach. It’s used by brands and agencies for measurement and competitive visibility in digital ad ecosystems.

10. SEMrush — Advertising Research

• Type: Paid
• URL: https://www.semrush.com/features/advertising-research/
• Overview: SEMrush’s Advertising Research tool reveals competitors’ paid-search ads, keywords, historical ad trends, and estimated ad spend to inform PPC strategy and ad copy testing. It’s part of a broader marketing suite useful for analyzing search ad competition, budgets, and landing page priorities.