10 Best Amazon DSP Tools for Founders [2026 Updated]

1. Amazon DSP (Amazon Advertising)

• Type: Paid
• URL: https://advertising.amazon.com/
• Overview: Amazon’s Demand-Side Platform (DSP) enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon using Amazon’s first-party shopping and audience data. It supports self-service and managed-service options for audience targeting, measurement via Amazon Marketing Cloud, and placements across Amazon-owned properties and third-party publishers.

2. Pacvue

• Type: Paid
• URL: https://www.pacvue.com/
• Overview: Pacvue is an Amazon-focused advertising platform that includes native support for managing Amazon DSP campaigns, AMC connectors, and automated audience creation. It centralizes DSP, Sponsored Ads, and analytics to optimize cross-channel bidding, creatives, and reporting for retail advertisers.

3. Teikametrics

• Type: Paid
• URL: https://www.teikametrics.com/
• Overview: Teikametrics provides an AI-driven ad management platform that now includes tools to plan, launch, and optimize Amazon DSP display and video campaigns alongside Sponsored Ads. The platform automates campaign creation, budget allocation, and performance optimization using sales and audience signals.

4. Quartile

• Type: Paid
• URL: https://www.quartile.com/
• Overview: Quartile offers an AI-powered advertising platform that manages full-funnel Amazon Ads including Amazon DSP, leveraging Amazon Marketing Cloud (AMC) data for audience building and campaign automation. It focuses on data-driven audience segmentation and cross-channel optimization to improve ROAS and lifetime value.

5. Skai (formerly Kenshoo)

• Type: Paid
• URL: https://skai.io/
• Overview: Skai is an enterprise marketing platform that supports Amazon DSP management and retail media planning, integrating DSP performance into broader cross-channel campaign orchestration. It provides advanced bidding, attribution, and analytics to scale programmatic campaigns with retail media signals.

6. Tinuiti (Emplicit)

• Type: Paid
• URL: https://tinuiti.com/
• Overview: Tinuiti is a full-service performance marketing agency and platform partner that runs Amazon DSP campaigns as part of holistic brand strategies, including creative, measurement, and AMC analysis. They offer managed DSP services to reach audiences on and off Amazon and to connect DSP performance to on-Amazon sales.

7. Merkle

• Type: Paid
• URL: https://www.merkle.com/
• Overview: Merkle is a global data-driven marketing agency that offers Amazon DSP activation and programmatic retail media services using first-party data and advanced measurement. Their services combine audience strategy, creative execution, and AMC-based insights to optimize DSP-driven customer journeys.

8. Adlucent

• Type: Paid
• URL: https://www.adlucent.com/
• Overview: Adlucent is a performance-first digital agency that provides Amazon DSP campaign management alongside creative and measurement services to drive measurable retail media outcomes. They focus on algorithmic optimization and cross-channel attribution to balance short-term ROAS with long-term growth.

9. Intentwise

• Type: Paid
• URL: https://www.intentwise.com/
• Overview: Intentwise is an Amazon advertising optimization platform that includes Amazon DSP capabilities to plan, optimize, and report on programmatic display and video alongside Sponsored Ads. The tool centralizes DSP ad creation, budget management, and performance monitoring for Amazon-first advertisers.

10. Clear Ads (ClearAds Agency)

• Type: Paid
• URL: https://clearadsagency.com/
• Overview: Clear Ads is a specialist Amazon agency that offers Amazon DSP strategy, managed-service campaign execution, and creative tailored for retail media placements. They emphasize data-driven audience targeting, measurement, and full-funnel programmatic tactics to extend reach on and off Amazon.