10 Best B2B Advertising Tools for Founders [2026 Updated]

1. LinkedIn Ads

• Type: Paid
• URL: https://business.linkedin.com/marketing-solutions/ads
• Overview: LinkedIn Ads is a B2B-focused advertising platform that lets you target professionals by company, job title, industry, and seniority to drive demand and lead generation. It offers multiple ad formats (sponsored content, message ads, dynamic ads, and text ads) with measurement tools for ROI. ([business.linkedin.com](https://business.linkedin.com/marketing-solutions-b?utm_source=openai))

2. Demandbase

• Type: Paid
• URL: https://www.demandbase.com
• Overview: Demandbase is an account-based marketing and advertising platform that combines firmographic, intent, and engagement data to target high-value accounts across display and programmatic channels. It helps align advertising with sales by identifying accounts, personalizing messaging, and measuring pipeline influence. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Demandbase?utm_source=openai))

3. Terminus

• Type: Paid
• URL: https://terminus.com
• Overview: Terminus is an ABM advertising platform focused on B2B that targets, engages, and measures target accounts with programmatic display, web personalization, and multichannel campaigns. It centralizes account data and provides analytics to connect ad spend to pipeline and revenue. ([terminus.com](https://terminus.com/home/?utm_source=openai))

4. RollWorks

• Type: Paid
• URL: https://www.rollworks.com
• Overview: RollWorks is an account-based advertising and ABM platform that identifies best-fit accounts, builds audiences, and runs targeted display and social ad campaigns to accelerate B2B pipeline. It provides intent signals, account scoring, and cross-channel measurement to tie ads to revenue outcomes. ([rollworks.com](https://www.rollworks.com/?utm_source=openai))

5. Metadata (metadata.io)

• Type: Paid
• URL: https://metadata.io
• Overview: Metadata is an AI-driven B2B ad automation platform that launches, tests, and optimizes paid campaigns across LinkedIn, Google, and Meta to generate leads and pipeline at scale. It automates creative testing, budget allocation, and audience experimentation to reduce manual campaign work. ([metadata.io](https://metadata.io/?utm_source=openai))

6. AdRoll

• Type: Paid (offers free trial)
• URL: https://www.adroll.com
• Overview: AdRoll is a retargeting and multi-channel advertising platform that helps B2B and ecommerce brands re-engage site visitors and CRM audiences across display, social, and CTV. It focuses on retargeting, prospecting, and cross-channel measurement to improve conversion and LTV. ([adroll.com](https://www.adroll.com/features/retargeting?utm_source=openai))

7. Google Ads

• Type: Paid
• URL: https://ads.google.com
• Overview: Google Ads is the search and programmatic advertising platform that captures high-intent B2B demand through search, display, and YouTube inventory and supports advanced targeting and conversion tracking. B2B advertisers use search keywords, audience signals, and performance campaigns to drive qualified leads and pipeline. ([business.google.com](https://business.google.com/us/google-ads/?utm_source=openai))

8. HubSpot Ads (HubSpot Ads Software)

• Type: Paid (HubSpot offers free tier + paid plans)
• URL: https://www.hubspot.com/products/ads
• Overview: HubSpot Ads integrates ad campaign management with CRM data to target and measure ads (LinkedIn, Google, Facebook) for B2B lead generation and attribution. It links ad performance directly to contacts, deals, and revenue inside the HubSpot ecosystem. ([hubspot.com](https://www.hubspot.com/products/ads?utm_source=openai))

9. The Trade Desk

• Type: Paid
• URL: https://www.thetradedesk.com
• Overview: The Trade Desk is a programmatic demand-side platform (DSP) that enables B2B advertisers to buy targeted display, video, and CTV inventory programmatically with advanced audience targeting and analytics. It’s used by agencies and in-house teams to execute scalable, data-driven media buys across open exchanges. ([en.wikipedia.org](https://en.wikipedia.org/wiki/The_Trade_Desk?utm_source=openai))

10. Drift (Conversational Marketing)

• Type: Paid (offers free tier/options)
• URL: https://www.drift.com
• Overview: Drift is a conversational marketing and conversational AI platform that captures intent and qualifies B2B website visitors via chat, routing high-value leads to sales and personalizing onsite experiences for target accounts. It integrates with CRM/marketing stacks to convert live conversations into measurable pipeline. ([prnewswire.com](https://www.prnewswire.com/news-releases/drift-defines-future-of-conversational-marketing-with-new-ai-powered-innovations-301945215.html?utm_source=openai))