10 Best Behavioral Targeting Tools for Founders [2026 Updated]

1. Criteo

• Type: Paid
• URL: https://www.criteo.com
• Overview: Criteo provides a performance advertising platform focused on dynamic retargeting and behavioral targeting across web, mobile, and connected TV by using user browsing and purchase signals to serve personalized ads. It uses machine learning to optimize bids and creative in real time to drive conversions and incremental revenue for retailers and brands.

2. AdRoll

• Type: Paid
• URL: https://www.adroll.com
• Overview: AdRoll is an advertising and marketing platform that specializes in behavioral targeting, retargeting, and lookalike audience creation to re-engage visitors and find new customers. It unifies web, social, and email campaigns with AI-driven audience segmentation and cross-channel measurement.

3. Optimizely

• Type: Paid
• URL: https://www.optimizely.com
• Overview: Optimizely delivers experimentation and personalization tools that enable behavioral targeting by creating audience segments based on user actions and serving tailored site experiences in real time. It combines A/B testing, feature flags, and a visual editor to iterate and optimize behavior-driven experiences.

4. Braze

• Type: Paid
• URL: https://www.braze.com
• Overview: Braze is a customer engagement platform that uses behavioral data from apps and websites to power real-time segmentation and personalized cross-channel messaging, including push, email, and in-app. It syncs first-party behavioral segments to ad partners and media channels to improve ad targeting and reduce ad waste.

5. Twilio Segment

• Type: Paid
• URL: https://www.twilio.com/segment
• Overview: Twilio Segment is a customer data platform that collects and unifies behavioral signals from websites, apps, and servers into consistent user profiles for targeting and activation. It enables marketers to build dynamic behavioral segments and export them to ad platforms and personalization tools.

6. The Trade Desk

• Type: Paid
• URL: https://www.thetradedesk.com
• Overview: The Trade Desk is a programmatic advertising platform that enables behavior-based audience targeting across display, video, audio, and connected TV with robust data integration and real-time bidding. It provides advanced audience modeling, identity solutions, and analytics to reach users based on past behaviors and inferred intent.

7. VWO (Visual Website Optimizer)

• Type: Paid
• URL: https://vwo.com
• Overview: VWO offers experimentation and personalization capabilities that let teams create behavior-driven segments and deliver tailored website experiences to increase conversions. It includes heatmaps, session recordings, and AI-powered segmentation to inform behavioral targeting decisions.

8. Lotame

• Type: Paid
• URL: https://www.lotame.com
• Overview: Lotame is a data management platform (DMP) that collects and organizes behavioral audience data for targeting, enrichment, and activation across ad ecosystems. It helps marketers build privacy-compliant behavioral segments and syndicate them to programmatic and direct-buy channels.

9. LiveRamp

• Type: Paid
• URL: https://www.liveramp.com
• Overview: LiveRamp provides identity resolution and data connectivity that enable behavioral targeting by linking first‑party behaviors across devices and partners for consistent cross-channel activation. Its identity graph and secure data onboarding let advertisers target and measure behavior-driven audiences without relying on third‑party cookies.

10. Adobe Target

• Type: Paid
• URL: https://www.adobe.com/marketing/target.html
• Overview: Adobe Target is a personalization and testing solution that uses behavioral and profile data to create automated, targeted experiences across web and mobile. It supports rule-based and AI-driven audience segmentation to deliver tailored content and offers based on user actions and intent.