10 Best Bing Ads Tools for Founders [2026 Updated]

1. Microsoft Advertising (formerly Bing Ads)

• Type: Free
• URL: https://ads.microsoft.com
• Overview: Microsoft Advertising is the official platform to create, manage, and optimize paid search and shopping campaigns on Bing, Yahoo and partner sites; it provides campaign setup, bidding, and reporting tools integrated with Microsoft properties. It supports audience targeting, automated bidding, and conversion tracking to run PPC at scale.

2. Microsoft Advertising Editor

• Type: Free
• URL: https://about.ads.microsoft.com/en/tools/productivity/microsoft-advertising-editor
• Overview: Microsoft Advertising Editor is a downloadable desktop application for bulk editing and offline management of Microsoft Advertising accounts, enabling rapid changes across campaigns, ads, keywords, and bids. It simplifies large-scale updates, imports/exports, and syncs changes back to the live account.

3. Microsoft Advertising Intelligence (Excel add-in)

• Type: Free
• URL: https://about.ads.microsoft.com/en/resources/training/microsoft-advertising-intelligence
• Overview: Microsoft Advertising Intelligence is an Excel add-in that provides keyword research, search volume, and performance estimates directly within spreadsheets to plan Microsoft Advertising campaigns. It helps advertisers discover keyword opportunities and forecast potential traffic and costs.

4. Optmyzr

• Type: Paid
• URL: https://www.optmyzr.com
• Overview: Optmyzr is a PPC management and automation platform that supports Microsoft Advertising with tools for campaign optimization, rule-based automation, reporting, and one-click optimizations. It focuses on scalable workflows, quality score improvements, and bid/keyword automation to boost ROI.

5. WordStream (WordStream Advisor / Localiq tools)

• Type: Paid
• URL: https://www.wordstream.com
• Overview: WordStream provides PPC management software and consulting that integrates Microsoft Advertising to build, optimize, and monitor search campaigns with recommendations, keyword tools, and cross-channel reporting. Their platform is built to simplify campaign creation for SMBs and offers optimization suggestions tailored to Microsoft Ads.

6. Adalysis

• Type: Paid
• URL: https://www.adalysis.com
• Overview: Adalysis is an automated PPC testing and optimization tool that supports Microsoft Advertising for ad testing, quality checks, account audits, and performance alerts to catch issues and improve conversions. It emphasizes ad copy testing, anomaly detection, and rule-based recommendations for account health.

7. Acquisio

• Type: Paid
• URL: https://www.acquisio.com
• Overview: Acquisio is a campaign management platform that uses machine learning to manage and optimize search and social advertising, including Microsoft Advertising, with bid automation, budget pacing, and cross-channel reporting. It enables campaign cloning between Google and Microsoft Ads and consolidated performance dashboards.

8. Skai (formerly Kenshoo)

• Type: Paid
• URL: https://skai.io
• Overview: Skai is an enterprise-level marketing platform offering search, shopping, and performance advertising management with deep Microsoft Advertising integrations for bid management, audience activation, and attribution. It’s built for large advertisers and agencies requiring advanced automation and cross-publisher optimization.

9. Semrush (Microsoft Advertising support for PPC research and connectors)

• Type: Paid
• URL: https://www.semrush.com
• Overview: Semrush is a competitive research and PPC planning platform that supports Microsoft Advertising data connectors and tools for keyword research, ad copy ideas, and competitor ad intelligence to inform Bing campaigns. It provides auction insights, keyword volume, and campaign planning features relevant to Microsoft Ads strategies.

10. SpyFu

• Type: Paid
• URL: https://www.spyfu.com
• Overview: SpyFu offers competitor PPC and keyword research that includes visibility into advertisers running on Microsoft Advertising, historical ad copy, and estimated keyword costs to help plan Bing campaigns. It focuses on uncovering competitors’ paid strategies and identifying high-value keyword opportunities for Microsoft Ads.