10 Best Campaign ROI Tools for Founders [2026 Updated]

1. Google Analytics 4 (GA4)

• Type: Free
• URL: https://analytics.google.com/analytics/web/
• Overview: Google Analytics 4 is a web and app analytics platform that tracks user behavior and measures campaign performance across channels to help calculate conversions and ROI. It provides event-based data, attribution settings, and funnel analysis to evaluate campaign effectiveness and lifetime value.

2. Looker Studio (formerly Data Studio)

• Type: Free
• URL: https://lookerstudio.google.com/
• Overview: Looker Studio is Google’s reporting and dashboarding tool that connects to multiple data sources to create customizable ROI and attribution dashboards. It lets marketers blend data from ads, analytics, CRMs, and spreadsheets for unified campaign performance reporting.

3. Funnel.io

• Type: Paid
• URL: https://funnel.io/
• Overview: Funnel.io is a marketing data pipeline that pulls campaign data from hundreds of advertising platforms, normalizes it, and exports it to BI tools or warehouses for ROI analysis. It simplifies data collection and mapping so teams can calculate campaign-level spend, revenue, and performance consistently.

4. Wicked Reports

• Type: Paid
• URL: https://www.wickedreports.com/
• Overview: Wicked Reports focuses on attribution and ROI for advertisers by tying ad clicks to downstream purchases and lifetime value using advanced multi-touch and first-click/last-click models. It helps eCommerce and subscription businesses optimize ad spend by reporting true channel and campaign ROI over chosen attribution windows.

5. Hyros

• Type: Paid
• URL: https://hyros.com/
• Overview: Hyros is a tracking and attribution platform that records customer journeys across ads, email, phone calls, and offline touchpoints to deliver precise ROI and ROI by creative. It emphasizes reducing attribution leakage and improving ad spend decisions via call tracking and persistent visitor-level tracking.

6. Triple Whale

• Type: Paid
• URL: https://www.triplewhale.com/
• Overview: Triple Whale provides eCommerce analytics and unified revenue reporting that attributes sales to campaigns and creatives to calculate ROAS and LTV. It consolidates data from platforms like Shopify, Facebook, and Google Ads to deliver per-campaign profitability insights and dashboards.

7. Rockerbox

• Type: Paid
• URL: https://www.rockerbox.com/
• Overview: Rockerbox is a multi-touch attribution platform that connects marketing events to conversions to provide accurate campaign ROI across paid and organic channels. It offers flexible attribution modeling and data integrations so marketers can compare channel profitability and optimize budget allocation.

8. AppsFlyer

• Type: Paid
• URL: https://www.appsflyer.com/
• Overview: AppsFlyer is a mobile attribution and marketing analytics platform that attributes app installs and in-app conversions to specific campaigns and partners to measure ROI. It supports ad network integrations, cohort LTV analysis, and fraud prevention to ensure reliable campaign performance metrics.

9. Adjust

• Type: Paid
• URL: https://www.adjust.com/
• Overview: Adjust provides mobile measurement, attribution, and analytics to link ad spend to installs and revenue, enabling accurate ROI calculations for app marketers. It offers advanced tracking, audience building, and fraud detection to improve the quality of campaign performance data.

10. HubSpot (Marketing Analytics & Attribution)

• Type: Paid
• URL: https://www.hubspot.com/
• Overview: HubSpot’s marketing analytics and attribution tools connect CRM, campaign, and revenue data to measure pipeline and customer-level ROI across channels. It enables marketers to track campaign influence on leads, deals, and revenue using multi-touch attribution reports and revenue reporting.