10 Best Connected TV Advertising Tools for Founders [2026 Updated]

1. The Trade Desk

• Type: Paid
• URL: https://www.thetradedesk.com/us/our-platform/dsp-demand-side-platform/connected-tv
• Overview: The Trade Desk is a programmatic demand-side platform that enables advertisers to plan, buy, and measure Connected TV (CTV) inventory across publishers and devices with advanced audience targeting and analytics. It centralizes CTV buying with data-driven optimization, cross-screen attribution, and integrations for measurement and verification.

2. Roku Advertising

• Type: Paid
• URL: https://advertising.roku.com/
• Overview: Roku Advertising provides direct and programmatic access to Roku’s large CTV audience, offering ad products across home screen, OTT apps, and Roku Channel inventory with targeting and measurement tools. It supports both demographic and behavioral targeting plus campaign reporting tailored for big-screen performance.

3. Samsung Ads

• Type: Paid
• URL: https://www.samsungads.com/
• Overview: Samsung Ads leverages Automatic Content Recognition (ACR) and first-party Samsung TV data to deliver addressable CTV advertising across Samsung Smart TVs and Samsung TV Plus channels. The platform focuses on reach, audience targeting, and measurement solutions built from device-level signals and publisher partnerships.

4. Magnite

• Type: Paid
• URL: https://www.magnite.com/
• Overview: Magnite is an independent sell-side platform (SSP) that connects CTV publishers’ inventory to programmatic buyers, offering header bidding, private marketplaces, and yield optimization for streaming inventory. It supports premium CTV supply, advanced ad formats, and tools to maximize monetization across OTT publishers.

5. FreeWheel

• Type: Paid
• URL: https://www.freewheel.com/
• Overview: FreeWheel (a Comcast company) provides enterprise-grade ad serving, monetization, and programmatic marketplace solutions for premium CTV and streaming publishers and advertisers. Its Advertiser Suite and publisher products enable cross-platform planning, direct-sold and programmatic deals, and measurement across linear and OTT.

6. Innovid

• Type: Paid
• URL: https://www.innovid.com/
• Overview: Innovid is a creative, measurement, and ad delivery platform specialized in interactive and dynamic CTV ad experiences, enabling personalized and shoppable TV ads across devices. It combines creative tools, delivery SDKs, and unified measurement to optimize CTV creative performance and engagement.

7. Amobee

• Type: Paid
• URL: https://www.amobee.com/
• Overview: Amobee is an end-to-end advertising platform that offers planning, buying, and measurement for Connected TV, programmatic video, and cross-screen campaigns with integrated data and analytics. The platform emphasizes unified campaign orchestration, audience targeting, and measurement to drive CTV performance.

8. Simulmedia

• Type: Paid
• URL: https://www.simulmedia.com/
• Overview: Simulmedia provides TV+ and CTV planning and activation technology designed to bring linear-style reach and outcomes to streaming environments through advanced targeting and outcome-based buying. The company focuses on audience planning, PMP access, and measurement that aligns CTV buys with business outcomes.

9. Tremor International (Nexxen)

• Type: Paid
• URL: https://www.tremorinternational.com/
• Overview: Tremor International (rebranded as Nexxen in parts of its business) offers a data-driven CTV advertising stack including DSP, SSP, and TV intelligence for targeting and measurement across connected TV inventory. The platform provides programmatic CTV buying, audience data solutions, and publisher monetization tools for large-scale video campaigns.

10. SpotX

• Type: Paid
• URL: https://www.spotx.tv/
• Overview: SpotX is a video advertising platform that enables publishers and advertisers to transact and monetize premium CTV and OTT inventory through programmatic ad serving and marketplace tools. It supports advanced video ad formats, private marketplaces, and monetization features for connected TV environments.