10 Best Ecommerce Retargeting Tools for Founders [2026 Updated]

1. AdRoll

• Type: Paid
• URL: https://www.adroll.com
• Overview: AdRoll is a multi-channel retargeting platform that serves dynamic display, social and CTV ads to previous site visitors and email lists using an AI-driven data engine. It helps ecommerce brands recover lost sales with product-specific dynamic ads and automated audience segmentation across web and social.

2. Criteo

• Type: Paid
• URL: https://www.criteo.com
• Overview: Criteo provides large-scale dynamic retargeting for ecommerce using commerce-focused machine learning to predict the best product and bid for each shopper. It specializes in personalized product ads across display, social and open-web inventory to drive conversions and ROAS.

3. Nosto

• Type: Paid
• URL: https://www.nosto.com
• Overview: Nosto is an AI-powered ecommerce personalization platform that includes onsite and email retargeting to show product recommendations and personalized content to returning visitors. It integrates with major storefronts to create automated recovery flows and individualized ad experiences.

4. Klaviyo

• Type: Paid
• URL: https://www.klaviyo.com
• Overview: Klaviyo is an email and SMS marketing platform that powers behavior-driven retargeting flows (abandoned cart, browse abandonment) and syncs audiences to ad networks for cross-channel remarketing. It centralizes first-party customer data to trigger timely, segmented retargeting messages that recover revenue.

5. Shoelace

• Type: Paid
• URL: https://www.shoelace.com
• Overview: Shoelace is a growth agency focused on ecommerce retargeting and lifecycle ad campaigns across Facebook, Instagram, Google and YouTube, combining creative and ad operations. They build multi-step retargeting journeys to re-engage visitors and convert high-intent audiences.

6. Retargeter

• Type: Paid
• URL: https://retargeter.com
• Overview: Retargeter offers site and CRM retargeting solutions to serve display and social ads to previous visitors and customer lists with audience segmentation and frequency controls. The platform targets shoppers across the open web to keep brands top-of-mind and drive repeat visits.

7. Perfect Audience

• Type: Paid
• URL: https://www.perfectaudience.com
• Overview: Perfect Audience is a self-service retargeting platform that runs display and social retargeting campaigns to recapture site visitors and cart abandoners. It simplifies campaign setup and connects merchant product feeds to dynamic ad creatives for ecommerce recovery.

[b]8. Google Ads (Remarketing)</b]

• Type: Paid
• URL: https://ads.google.com/home/campaigns/display-remarketing/
• Overview: Google Ads remarketing lets ecommerce brands show tailored display and search ads to users who previously visited their site, using audience lists, dynamic remarketing and customer-match features. It delivers cross-network reach across Google Search, Display Network, YouTube and Gmail to recover interested shoppers.

9. Attentive

• Type: Paid
• URL: https://www.attentive.com
• Overview: Attentive is an SMS-first marketing platform that enables behavior-triggered retargeting via text (abandoned cart, browse abandonment, browse-to-SMS) to re-engage ecommerce shoppers on mobile. It focuses on permission-based, personalized messaging and segmentation to drive immediate recoveries and repeat purchases.

[b]10. Yotpo (Advertising & Retargeting)</b]

• Type: Paid
• URL: https://www.yotpo.com
• Overview: Yotpo combines reviews, loyalty and data-driven ad solutions to power remarketing through social and programmatic channels using shopper signals and UGC. The platform helps ecommerce brands retarget audiences with social-proof-led ads and personalized product recommendations to lift conversions.