10 Best Google Performance Max Tools for Founders [2026 Updated]

1. Google Ads (Performance Max)

• Type: Free
• URL: https://ads.google.com
• Overview: Google Ads is Google’s ad platform that hosts Performance Max campaigns — a goal-based campaign type that automatically optimizes creatives, bidding, and placements across Search, Display, YouTube, and Shopping using machine learning. It’s the primary interface to create, manage, and access reporting for Performance Max campaigns. ([developers.google.com](https://developers.google.com/google-ads/api/performance-max/retail?utm_source=openai))

2. Google Merchant Center

• Type: Free
• URL: https://merchantcenter.google.com
• Overview: Google Merchant Center stores and validates product feed data that Performance Max uses for retail/shopping placements; linking Merchant Center to Google Ads enables automatic product asset generation and shopping inventory in PMax. Proper feed setup in Merchant Center is essential for accurate product listings and automated creatives in Performance Max campaigns. ([developers.google.com](https://developers.google.com/google-ads/api/performance-max/retail?utm_source=openai))

3. Optmyzr

• Type: Paid
• URL: https://www.optmyzr.com
• Overview: Optmyzr is a PPC management and automation platform that adds Performance Max-specific tools — including scripting, reporting, and rule engines — to give advertisers extra control, diagnostics, and optimization workflows around PMax campaigns. It helps extract insights, automate common tasks, and implement exclusions/actions that complement Google’s automation. ([optmyzr.com](https://www.optmyzr.com/solutions/performance-max/?utm_source=openai))

4. DataFeedWatch

• Type: Paid
• URL: https://www.datafeedwatch.com
• Overview: DataFeedWatch is a feed-management and optimization tool that helps eCommerce merchants map, clean, and enhance product feeds for Google Merchant Center so Performance Max campaigns receive higher-quality product data. It includes feed rules, automated optimizations, and integration templates aimed at improving PMax shopping performance. ([datafeedwatch.com](https://www.datafeedwatch.com/events/optimizing-performance-max-campaigns-for-greater-results?utm_source=openai))

5. Feedonomics

• Type: Paid
• URL: https://www.feedonomics.com
• Overview: Feedonomics is a full-service product feed platform that cleans, enriches, and syndicates merchant product data to Google Merchant Center and other channels, ensuring feeds are optimized for Performance Max and Shopping placements. Their service-focused approach helps large or complex catalogs remain compliant and performant for PMax campaigns. ([feedonomics.com](https://feedonomics.com/faqs/?utm_source=openai))

6. Productsup

• Type: Paid
• URL: https://www.productsup.com
• Overview: Productsup is a feed management and syndication platform that centralizes product data, enabling merchants to optimize and deliver product feeds to Google Merchant Center for use in Performance Max campaigns and Shopping ads. It provides transformation rules, validation, and channel-specific optimization to improve PMax asset quality. ([productsup.com](https://www.productsup.com/featured-integrations/google/?utm_source=openai))

7. Adthena

• Type: Paid
• URL: https://www.adthena.com
• Overview: Adthena is a competitive intelligence platform that adds visibility into where Performance Max campaigns are appearing and how competitors are capturing search and cross-channel demand, helping advertisers uncover signals and competitive gaps that Google’s black-box reporting may not show. Use it to inform PMax strategy, audience signals, and market positioning. ([adthena.com](https://www.adthena.com/solutions/performance-max/?utm_source=openai))

8. Skai (formerly Kenshoo)

• Type: Paid
• URL: https://www.skai.io
• Overview: Skai is an enterprise paid-media platform that provides campaign management, insights, and mirroring for automated formats — including support for Performance Max-style automated campaigns — giving teams more transparency, reporting, and control over budget and bidding strategies. It’s designed for advertisers who need cross-channel orchestration and deeper analytics for PMax-like automation. ([skai.io](https://skai.io/search/?utm_source=openai))

9. Celtra

• Type: Paid
• URL: https://www.celtra.com
• Overview: Celtra is a creative management platform (CMP) that builds, scales, and optimizes multi-format creative assets (images, HTML5, video) suitable for Performance Max’s cross-channel placements, plus provides asset scoring to decide which creatives to feed into PMax. It helps centralize creative production and ensure assets meet Google’s specs for automated ad generation. ([celtra.com](https://celtra.com/lp/ppc_nonbrand/?utm_source=openai))

10. Canva

• Type: Free
• URL: https://www.canva.com
• Overview: Canva provides templates and an asset export workflow specifically for Google Performance Max ad creatives, allowing teams to quickly create images and short videos that meet Google Ads requirements and then upload them to PMax asset groups. It’s a lightweight, fast option for producing creative variations for Performance Max campaigns. ([canva.com](https://www.canva.com/google-performance-max-ads/?utm_source=openai))