10 Best Guided Selling Tools for Founders [2026 Updated]

1. Tacton

• Type: Paid
• URL: https://www.tacton.com
• Overview: Tacton provides CPQ and guided selling software that guides buyers and sellers through complex product selection using needs-based questions and rules-driven configuration. It combines configuration, pricing, and visualization to accelerate quotes and ensure manufacturable solutions.

2. Configit

• Type: Paid
• URL: https://configit.com
• Overview: Configit offers a sales configurator and guided selling engine that uses Virtual Tabulation® to deliver error-free product configurations and fast guided workflows across sales channels. It connects product, pricing, and rules data so reps and customers can quickly find valid options and accurate pricing.

3. Zilliant

• Type: Paid
• URL: https://www.zilliant.com
• Overview: Zilliant provides AI-driven guided selling and price optimization tools that recommend the best products, prices, and next-best actions for sellers based on customer and transaction data. Their solutions surface contextual product and pricing recommendations directly within sales workflows to improve win rates and margins.

4. Coveo

• Type: Paid
• URL: https://www.coveo.com
• Overview: Coveo delivers AI-powered product discovery and recommendation engines that support guided advisory experiences and next-best-product suggestions across commerce and service channels. Their platform layers relevance, business rules, and personalization to guide customers to the right products quickly.

5. Nosto

• Type: Paid
• URL: https://www.nosto.com
• Overview: Nosto provides on-site product recommendation and personalization tools that guide shoppers with context-aware product suggestions and curated recommendation galleries. Its predictive recommendations and merchandising controls help steer buyers toward relevant products and increases conversions.

6. Threekit

• Type: Paid
• URL: https://www.threekit.com
• Overview: Threekit combines 3D/AR product visualization with AI-driven guided selling and configurators to visually guide buyers through complex product choices. The platform enables interactive configuration, visual validation, and conversational guidance to simplify buying for configurable products.

7. Salesforce Revenue Cloud (Salesforce CPQ Guided Selling)

• Type: Paid
• URL: https://www.salesforce.com/products/revenue-cloud/overview/
• Overview: Salesforce Revenue Cloud (includes CPQ capabilities) offers guided selling flows inside the Salesforce ecosystem that prompt reps with questions and filters to find the right products and bundle options. It integrates product rules, pricing, and quote generation to streamline sales and reduce configuration errors.

8. Conga CPQ (formerly Apttus)

• Type: Paid
• URL: https://www.conga.com
• Overview: Conga CPQ provides guided selling and configuration tools that help sellers select valid product combinations, generate accurate quotes, and surface upsell recommendations. The platform embeds guided question flows and rule-based selection to ensure compliant configurations and faster quoting.

9. Logik.io

• Type: Paid
• URL: https://www.logik.io
• Overview: Logik.io is a modern CPQ and guided selling platform that uses a commerce logic engine to drive intelligent product discovery, restriction-aware picklists, and guided configuration for sales and e-commerce channels. It focuses on simplifying complex selections and automating valid BOMs and quoting.

10. Vendavo

• Type: Paid
• URL: https://www.vendavo.com
• Overview: Vendavo offers guided selling as part of its Intelligent CPQ and price optimization suite, recommending the right products and prices to sales teams based on analytics and business rules. Its tools help enforce valid configurations, identify cross-sell opportunities, and optimize deal profitability.