10 Best Marketplace SEO Tools for Founders [2026 Updated]

1. Helium 10

• Type: Paid
• URL: https://www.helium10.com
• Overview: An all-in-one suite for Amazon and Walmart sellers that covers keyword research, listing optimization, product research, and rank tracking. It helps sellers improve organic visibility in marketplace search results and track their keyword performance over time.

2. Jungle Scout

• Type: Paid
• URL: https://www.junglescout.com
• Overview: A marketplace research platform offering keyword scouting, a listing builder, rank tracking, and product opportunity analysis for Amazon sellers. It helps sellers find high-converting search terms and optimize listings to rank higher in Amazon search.

3. Sellerise

• Type: Paid
• URL: https://sellerise.com
• Overview: An Amazon SEO and PPC tool that provides keyword research, listing optimization, and keyword rank tracking in one dashboard. It is built for sellers who want to improve organic ranking and manage advertising from a single platform.

4. Sellics (Perpetua)

• Type: Paid
• URL: https://perpetua.io
• Overview: A marketplace advertising and optimization platform, formerly known as Sellics, that supports Amazon and Walmart sellers with keyword targeting and campaign management. It connects advertising data with organic search performance to help sellers grow visibility and sales.

5. Data Dive

• Type: Paid
• URL: https://datadive.tools
• Overview: An Amazon keyword research and listing optimization tool known for its competitor analysis and keyword ranking juice features. It helps sellers identify the most valuable keywords and build listings that rank for them.

6. AMZScout

• Type: Paid
• URL: https://amzscout.net
• Overview: A toolkit for Amazon sellers that includes a keyword search tool, product database, and a browser extension for quick listing analysis. It helps sellers find search terms with strong demand and evaluate competitors to improve their Amazon rankings.

7. Viral Launch

• Type: Paid
• URL: https://viral-launch.com
• Overview: A suite of Amazon seller tools covering keyword research, listing optimization, and market intelligence. It helps sellers discover search terms and refine product pages to increase organic ranking and conversion.

8. Marketplace Pulse

• Type: Free
• URL: https://www.marketplacepulse.com
• Overview: A research publication and data resource covering Amazon, Walmart, eBay, and other online marketplaces. It provides free analysis of marketplace trends, seller dynamics, and search behavior that informs marketplace SEO strategy.

9. eRank

• Type: Paid
• URL: https://erank.com
• Overview: An Etsy SEO tool offering keyword research, listing audits, rank tracking, and competitor analysis, with a free plan available for basic use. It helps Etsy sellers optimize titles, tags, and descriptions to appear higher in Etsy search.

10. Marmalead

• Type: Paid
• URL: https://marmalead.com
• Overview: An Etsy keyword research tool that shows search demand, competition, and trend data for listing terms. It helps sellers choose effective tags and titles to improve their Etsy search rankings.