10 Best Multi Touch Attribution Tools for Founders [2026 Updated]

1. LeadsRx

• Type: Paid
• URL: https://leadsrx.com
• Overview: LeadsRx is an omni-channel multi-touch attribution platform that combines first‑party tracking with identity resolution to attribute conversions across digital and offline channels including TV, radio, OTT, and podcasts. It provides customizable MTA models, channel-level ROAS, and integrations to export calibrated attribution results into BI and ad platforms.

2. Ruler Analytics

• Type: Paid
• URL: https://www.ruleranalytics.com
• Overview: Ruler Analytics tracks anonymous visitors across multiple sessions and ties leads and closed revenue back to marketing touchpoints using configurable multi‑touch attribution models. It matches CRM revenue to marketing data to show which channels and campaigns contributed to pipeline and sales.

3. Rockerbox

• Type: Paid
• URL: https://www.rockerbox.com
• Overview: Rockerbox is a unified measurement platform that delivers real‑time multi‑touch attribution combined with marketing mix modeling and incrementality testing to validate and calibrate attribution results. It centralizes data from 100+ sources to provide calibrated channel credit, budget-simulation tools, and enterprise-grade compliance.

4. AppsFlyer

• Type: Paid
• URL: https://www.appsflyer.com
• Overview: AppsFlyer is a mobile attribution and marketing analytics platform that offers multi‑touch attribution reporting and assisted‑install insights to show how multiple ad sources contribute to app installs and in‑app events. It combines device‑level and aggregated reporting with broad partner integrations and privacy‑first measurement features.

5. Branch Metrics

• Type: Paid
• URL: https://branch.io
• Overview: Branch provides deep linking and cross‑platform attribution with multi‑touch export capabilities that surface all touchpoints (including SAN touches) that influenced a conversion across web and app journeys. The platform lets teams analyze, export, and webhook multi‑touch data for deeper MTA analysis and reporting.

6. Adjust

• Type: Paid
• URL: https://www.adjust.com
• Overview: Adjust is a mobile measurement partner offering attribution, fraud prevention, and multi‑touch reporting that distributes credit across clicks and impressions to illuminate assisted conversions and campaign contribution. The solution includes configurable lookback windows, touch prioritization, and raw MTA exports for advanced analysis.

7. Kochava

• Type: Paid
• URL: https://www.kochava.com
• Overview: Kochava is an analytics and attribution platform that supports multi‑touch influencer reports and impression/click‑level MTA to show each touchpoint that led to installs or conversions. It offers cross‑device measurement, post‑back integrations, and granular MTA exports for advertiser analysis.

8. Singular

• Type: Paid
• URL: https://www.singular.net
• Overview: Singular is a marketing analytics and attribution provider that offers configurable multi‑touch attribution reporting, cost aggregation, and cross‑device reconciliation to reveal contribution across campaigns and partners. Their MTA reports support multiple models (linear, time‑decay, U/W models) and downloadable raw exports for deeper analysis.

9. Wicked Reports

• Type: Paid
• URL: https://www.wickedreports.com
• Overview: Wicked Reports delivers multi‑touch attribution tailored for ecommerce and subscription businesses, tying first‑party revenue and LTV back to every touch across ad, email, and owned channels. The platform emphasizes lifetime ROAS, custom attribution time windows, and integrations with Shopify, Klaviyo, and ad platforms.

10. Hyros

• Type: Paid
• URL: https://www.hyros.com
• Overview: Hyros is a tracking and attribution tool focused on multi‑touch measurement for funnels, calls, and ad campaigns, offering configurable multi‑touch modes (linear, depreciation, fractional) and detailed funnel-level attribution. It links phone, offline, and online conversions to ad sources and provides analytics to optimize campaign spend.