10 Best OTT Advertising Tools for Founders [2026 Updated]

1. Roku Advertising

• Type: Paid
• URL: https://advertising.roku.com/
• Overview: Roku Advertising is a platform for reaching streaming audiences via The Roku Channel and Roku’s device inventory, offering audience targeting, ad measurement, and self-serve buying. It enables advertisers to run AVOD and CTV campaigns with format options like in-stream video, home-screen placements, and audience-based targeting.

2. The Trade Desk (CTV/OTT)

• Type: Paid
• URL: https://www.thetradedesk.com/
• Overview: The Trade Desk is a demand-side platform that supports programmatic buying across CTV and OTT inventory with advanced audience targeting, measurement, and optimizations. It provides advertisers with cross-platform planning and programmatic tools to reach streaming viewers at scale.

3. Magnite

• Type: Paid
• URL: https://www.magnite.com/
• Overview: Magnite is a leading independent sell-side ad tech platform that provides programmatic monetization and CTV/OTT inventory access for publishers and streaming platforms. It offers unified auctioning, yield management, and direct programmatic solutions tailored for connected TV environments.

4. FreeWheel

• Type: Paid
• URL: https://www.freewheel.com/
• Overview: FreeWheel (a Comcast company) provides enterprise ad management and monetization solutions for premium video publishers and OTT platforms, including ad serving, yield management, and audience data integrations. It focuses on premium streaming inventory, advanced targeting, and measurement across linear and digital video.

5. Innovid

• Type: Paid
• URL: https://www.innovid.com/
• Overview: Innovid delivers independent ad serving, creative personalization, and measurement solutions built for CTV and OTT, enabling dynamic creative and interactive video experiences at scale. The platform emphasizes cross-platform measurement, creative optimization, and campaign orchestration for streaming campaigns.

6. Tremor / Nexxen (Connected TV Solutions)

• Type: Paid
• URL: https://www.tremorinternational.com/
• Overview: Tremor (rebranded under Nexxen in parts of its portfolio) provides data-driven video and connected TV advertising technology that helps advertisers optimize CTV campaigns and publishers maximize yield. The company offers programmatic video buying, audience targeting, and analytics tailored for OTT environments.

7. Simulmedia

• Type: Paid
• URL: https://www.simulmedia.com/
• Overview: Simulmedia specializes in data-driven TV and CTV planning and programmatic buying, combining audience modeling with cross-screen measurement to plan and activate OTT campaigns. The platform focuses on optimizing reach and frequency across streaming and traditional TV through predictive targeting.

8. Amobee

• Type: Paid
• URL: https://www.amobee.com/
• Overview: Amobee is a cross-channel advertising platform that includes CTV/OTT capabilities for programmatic buying, audience targeting, and analytics across TV, digital, and social channels. It enables brands to plan, activate, and measure streaming campaigns with unified reporting and audience management.

9. PubMatic

• Type: Paid
• URL: https://www.pubmatic.com/
• Overview: PubMatic is a programmatic supply-side platform that offers CTV/OTT inventory monetization, header bidding solutions, and real-time analytics for publishers and media owners. The company focuses on improving supply path transparency, yield optimization, and advertiser access to premium streaming inventory.

10. Samsung Ads

• Type: Paid
• URL: https://www.samsungads.com/
• Overview: Samsung Ads provides advertising solutions across Samsung smart TVs and streaming properties, enabling brands to reach large OTT audiences with addressable TV, audience targeting, and TV-scale measurement. The platform integrates device-level insights and TV-first inventory to deliver CTV campaign activation and analytics.