10 Best Pinterest Analytics Tools for Founders [2026 Updated]

1. Pinterest Analytics (native)

• Type: Free
• URL: https://business.pinterest.com/analytics
• Overview: Pinterest’s built-in Analytics for business accounts provides core performance metrics like impressions, saves, clicks, audience insights and top Pins so you can measure organic and paid performance. It offers filters for date range, device and content type and shows Top Pins, Top Boards and audience demographics to guide content optimization.

2. Tailwind (Pinterest analytics & scheduler)

• Type: Paid
• URL: https://www.tailwindapp.com/pinterest-analytics
• Overview: Tailwind combines scheduling with deep Pinterest reports including Top Pins, Pin Inspector, interest heatmaps and optimal posting time recommendations to grow referral traffic and saves. The platform also provides visual reports and board-level insights to help refine content and publishing cadence.

3. Iconosquare (Pinterest analytics & reporting)

• Type: Paid
• URL: https://www.iconosquare.com/networks/pinterest
• Overview: Iconosquare offers a centralized Pinterest analytics dashboard that tracks impressions, engagement, saves, outbound clicks and follower growth with customizable reports and scheduled exports. It supports multi-account reporting, historical trend analysis and white-label reports for agencies and teams.

4. Later (Pinterest analytics & scheduler)

• Type: Paid
• URL: https://later.com/features/pinterest
• Overview: Later provides Pinterest scheduling plus analytics that surface profile growth, pin performance and click tracking for Pins scheduled through the platform, with dashboards for weekly and monthly trends. Advanced plans include custom analytics, deeper filters and downloadable reports to measure campaign impact.

5. Sprout Social (Pinterest reporting)

• Type: Paid
• URL: https://sproutsocial.com/integrations/pinterest/
• Overview: Sprout Social integrates Pinterest to provide profile- and post-level reporting, enabling cross-network comparisons, top-pin identification and scheduled analytics exports for teams. It includes collaboration features and standardized URL tracking to measure referral performance alongside other channels.

6. Hootsuite (Pinterest analytics)

• Type: Paid
• URL: https://hootsuite.com/
• Overview: Hootsuite supports Pinterest metrics in its Analytics product, offering page- and post-level KPIs such as impressions, saves, pin clicks and outbound clicks with customizable reports and dashboards. The tool helps aggregate Pinterest performance with other social channels for unified reporting and team workflows.

7. Viralwoot (Pinterest analytics & growth)

• Type: Paid
• URL: https://viralwoot.com/
• Overview: Viralwoot focuses on Pinterest growth and analytics, delivering best-time-to-pin suggestions, pin/board performance, SEO and spam checks plus influence scoring to optimize discovery and engagement. It also includes scheduling, basic site tracking and campaign features that appeal to small businesses focused on Pinterest-only growth.

8. Pinner Analytics (historical Pinterest data & insights)

• Type: Paid
• URL: https://pinneranalytics.com/
• Overview: Pinner Analytics stores exported Pinterest analytics CSVs to preserve historical performance beyond Pinterest’s retention limits and surfaces trends, top URLs, and pins with significant drops or gains. It’s designed to help marketers detect seasonal patterns and traffic declines by retaining month-over-month data for long-term analysis.

9. SocialPilot (Pinterest scheduler & analytics)

• Type: Paid
• URL: https://www.socialpilot.co/pinterest-scheduler
• Overview: SocialPilot offers Pinterest publishing plus analytics that include engagement metrics, best-time recommendations and client-ready reports suitable for agencies and SMBs. The platform supports bulk scheduling, team collaboration and exportable analytics to streamline Pinterest program reporting.

10. Buffer (Pinterest publishing with basic analytics)

• Type: Paid
• URL: https://buffer.com/
• Overview: Buffer provides Pinterest scheduling and basic post-level metrics inside its Publish/Sent workflows so teams can measure individual Pin performance after publishing. While analytics are more limited than specialized Pinterest tools, Buffer is useful for simple tracking and cross-channel post reporting within a single dashboard.