10 Best Radio Advertising Tools for Founders [2026 Updated]

1. Spotify Ad Studio

• Type: Paid
• URL: https://adstudio.spotify.com
• Overview: A self-serve platform for creating and buying audio ads across Spotify's streaming audience. It offers targeting options, and Spotify can generate voiceover and script help for advertisers who don't have an audio ad ready.

2. AdsWizz

• Type: Paid
• URL: https://www.adswizz.com
• Overview: A digital audio advertising technology company, owned by SiriusXM, that serves ads across streaming radio, podcasts, and online audio. Its tools cover ad insertion, programmatic buying, and campaign measurement for broadcasters and advertisers.

3. Triton Digital

• Type: Paid
• URL: https://www.tritondigital.com
• Overview: A global technology and measurement provider for digital audio, including online radio and podcasts. It offers a marketplace for programmatic audio buying along with audience ratings and ad serving tools.

4. Marketron

• Type: Paid
• URL: https://www.marketron.com
• Overview: Software for radio stations covering traffic, billing, order management, and sales workflows. It helps broadcasters manage ad inventory and helps agencies and advertisers place radio buys.

5. WideOrbit

• Type: Paid
• URL: https://www.wideorbit.com
• Overview: A software provider offering advertising sales, traffic, and automation systems for radio and other media companies. Its platform supports planning, scheduling, and managing broadcast ad campaigns at scale.

6. Nielsen Audio

• Type: Paid
• URL: https://www.nielsen.com
• Overview: The long-standing source of radio audience ratings in the United States. Advertisers and stations use its data to understand listenership, compare stations, and plan and evaluate radio ad buys.

7. iHeartMedia Advertising

• Type: Paid
• URL: https://www.iheartmedia.com
• Overview: The largest radio broadcaster in the United States, offering advertisers airtime across its local stations and the iHeartRadio streaming app. It provides audience targeting, creative services, and campaign planning for local and national radio advertisers.

8. Audacy Advertising

• Type: Paid
• URL: https://www.audacy.com
• Overview: A major multiplatform audio company that sells advertising on its radio stations, streaming app, and podcasts. It gives advertisers local and national reach in major markets along with audience data and campaign support.

9. Voices.com

• Type: Paid
• URL: https://www.voices.com
• Overview: A marketplace for hiring professional voice actors to record radio commercials. Advertisers post a job, receive auditions, and get finished audio files ready for broadcast.

10. Audacity

• Type: Free
• URL: https://www.audacityteam.org
• Overview: A free, open-source audio editor used to record, edit, and mix radio spots. Advertisers and small teams can use it to produce commercials with voiceover, music, and sound effects without paying for software.