10 Best Retail Media Tools for Founders [2026 Updated]

1. Amazon Ads

• Type: Paid
• URL: https://advertising.amazon.com
• Overview: Amazon's advertising platform lets brands run Sponsored Products, Sponsored Brands, and Display campaigns directly on Amazon's retail marketplace. It offers shopper-intent targeting and closed-loop sales attribution for measuring ad performance.

2. Walmart Connect

• Type: Paid
• URL: https://www.walmartconnect.com
• Overview: Walmart's retail media arm gives advertisers access to on-site, off-site, and in-store placements across Walmart's digital and physical properties. It uses first-party shopper data to enable targeting and measurement of omnichannel sales impact.

3. Criteo Retail Media

• Type: Paid
• URL: https://www.criteo.com/retail-media/
• Overview: Criteo provides a commerce media platform that helps retailers monetize their audiences and helps brands run sponsored product and display campaigns across retailer sites. Its AI-driven tools support onsite and offsite activation with performance reporting.

4. Instacart Ads

• Type: Paid
• URL: https://www.instacart.com/company/ads/
• Overview: Instacart Ads allows CPG brands to promote products to grocery shoppers at the moment of purchase within the Instacart marketplace. It offers sponsored product, display, and shoppable video formats with sales-based measurement.

5. Pacvue

• Type: Paid
• URL: https://pacvue.com
• Overview: Pacvue is a commerce acceleration platform that lets brands manage and optimize advertising across Amazon, Walmart, Instacart, and other retail media networks. It combines campaign automation, analytics, and retail insights in one unified dashboard.

6. Skai

• Type: Paid
• URL: https://skai.io
• Overview: Skai is an omnichannel marketing platform that helps brands manage retail media, search, and social campaigns with unified bidding and reporting. It provides market intelligence and automation to optimize spend across multiple retailer networks.

7. Koddi

• Type: Paid
• URL: https://www.koddi.com
• Overview: Koddi offers commerce media technology that enables retailers, travel brands, and marketplaces to build and run their own advertising businesses. Its platform handles ad serving, auctions, and campaign management for sponsored placements.

8. Topsort

• Type: Paid
• URL: https://www.topsort.com
• Overview: Topsort is a retail media platform that gives marketplaces and retailers an ad auction engine for sponsored listings and banner placements. Its AI-based ranking helps retailers launch and scale advertising programs while giving brands self-serve campaign controls.

9. Perpetua

• Type: Paid
• URL: https://perpetua.io
• Overview: Perpetua is an advertising optimization platform for ecommerce brands running campaigns on Amazon, Walmart, and Instacart. It automates bidding and keyword targeting while offering reporting that suits small and mid-sized sellers.

10. Mirakl Ads

• Type: Paid
• URL: https://www.mirakl.com/products/mirakl-ads
• Overview: Mirakl Ads is a retail media solution that lets marketplaces and retailers launch sponsored product advertising on their own sites. It gives sellers self-serve campaign tools while helping the retailer generate new advertising revenue.