10 Best Retargeting Tools for Founders [2026 Updated]

1. AdRoll

• Type: Paid
• URL: https://www.adroll.com
• Overview: AdRoll is a multi-channel retargeting platform that serves dynamic ads across web, social, and connected TV to bring previous visitors back and recover abandoned carts. It provides audience building, dynamic product recommendations, and cross-channel attribution to optimize retargeting ROAS.

2. Criteo

• Type: Paid
• URL: https://www.criteo.com
• Overview: Criteo specializes in large-scale dynamic retargeting for e-commerce, using commerce data and machine learning to personalize ads and re-engage shoppers with the exact products they viewed. Its platform focuses on performance-driven bids, catalog sync, and cross-device delivery to maximize conversions.

3. Google Ads (Remarketing)

• Type: Paid
• URL: https://ads.google.com
• Overview: Google Ads remarketing lets you create audience lists from website visitors and show tailored display or search ads as they browse Google properties and the web. It supports dynamic remarketing for product feeds, audience exclusions, and detailed frequency and bid controls for campaign optimization.

4. Meta Ads (Custom Audiences)

• Type: Paid
• URL: https://business.facebook.com
• Overview: Meta’s retargeting via Custom Audiences enables advertisers to re-engage website visitors, app users, or customer lists across Facebook and Instagram with tailored creative. It supports pixel- and event-based audience building, lookalike expansion, and catalog-based dynamic ads for personalized retargeting.

5. Perfect Audience

• Type: Paid
• URL: https://www.perfectaudience.com
• Overview: Perfect Audience is a straightforward retargeting platform that helps small and mid-size advertisers run display and social retargeting campaigns to recapture site visitors. It offers simple pixel deployment, dynamic product retargeting, and audience segmentation to drive repeat visits and conversions.

6. ReTargeter

• Type: Paid
• URL: https://retargeter.com
• Overview: ReTargeter provides programmatic site retargeting and prospecting solutions focused on re-engaging past visitors with display and social ads. The platform emphasizes tailored audience strategies, frequency caps, and transparent campaign reporting to improve remarketing performance.

7. StackAdapt

• Type: Paid
• URL: https://www.stackadapt.com
• Overview: StackAdapt is a programmatic advertising platform that supports advanced retargeting across display, native, video, and connected TV with audience and contextual signals. It offers tools for sequential messaging, dynamic creative, and optimization powered by first- and third-party data.

8. The Trade Desk

• Type: Paid
• URL: https://www.thetradedesk.com
• Overview: The Trade Desk is an enterprise demand-side platform that enables sophisticated retargeting across programmatic channels, including display, video, audio, and CTV. It provides granular audience targeting, proprietary identity solutions, and advanced bid and frequency controls for large-scale retargeting campaigns.

9. Taboola

• Type: Paid
• URL: https://www.taboola.com
• Overview: Taboola is a native advertising network that offers retargeting via sponsored content placements on publisher sites to re-engage users with recommended articles or product ads. It leverages content personalization and audience segments to drive return visits and conversions through contextual placements.

10. Klaviyo

• Type: Free
• URL: https://www.klaviyo.com
• Overview: Klaviyo is an email and SMS marketing platform that enables behavioral retargeting through abandoned cart and browse-abandonment flows tied to site events and product catalogs. It automates personalized messages triggered by user behavior and integrates with e-commerce platforms to recover revenue and nurture returning visitors.