10 Best White Label SEO Reporting Tools for Founders [2026 Updated]

1. AgencyAnalytics

• Type: Paid
• URL: https://agencyanalytics.com
• Overview: An all-in-one reporting platform built for marketing agencies, with customizable white label dashboards and automated client reports. It integrates with SEO, PPC, social, and email data sources and supports custom domains and branding.

2. DashThis

• Type: Paid
• URL: https://dashthis.com
• Overview: A reporting tool that lets agencies build branded, automated dashboards from SEO and other marketing data sources. It offers report templates, custom branding, and scheduled sharing for clients.

3. SE Ranking

• Type: Paid
• URL: https://seranking.com
• Overview: An SEO platform with rank tracking, site audits, and backlink analysis, plus a white label feature for agencies. Users can create branded reports and dashboards hosted on their own domain and share them with clients.

4. Semrush

• Type: Paid
• URL: https://www.semrush.com
• Overview: A comprehensive SEO and marketing suite with a My Reports builder and agency-focused tools. Agencies can produce PDF reports with their own logo and schedule automated delivery to clients.

5. Whatagraph

• Type: Paid
• URL: https://whatagraph.com
• Overview: A cross-channel marketing reporting platform that turns SEO and other campaign data into visual, branded reports. It offers white label options, custom domains, and automated scheduling for agencies.

6. SEOptimer

• Type: Paid
• URL: https://www.seoptimer.com
• Overview: A website audit and SEO reporting tool designed with agencies in mind. It generates white label PDF audit reports and embeddable audit forms with custom branding for lead generation.

7. Raven Tools

• Type: Paid
• URL: https://raventools.com
• Overview: An SEO and marketing reporting platform offering site audits, rank tracking, and customizable reports. Agencies can brand reports with their own logo and deliver them automatically to clients.

8. Looker Studio

• Type: Free
• URL: https://lookerstudio.google.com
• Overview: Google's free data visualization tool that connects to Search Console, Analytics, and many third-party connectors. Agencies can design fully custom, unbranded SEO dashboards and share them with clients under their own branding.

9. Swydo

• Type: Paid
• URL: https://www.swydo.com
• Overview: A marketing reporting and monitoring platform for agencies that automates SEO and PPC client reports. It supports white label branding, custom domains, and report templates.

10. Reportz

• Type: Paid
• URL: https://reportz.io
• Overview: A client reporting dashboard tool aimed at small and mid-sized agencies. It provides white label dashboards with custom domains and integrations for SEO and analytics data.