10 Best SMS Link Tracking Tools for Founders [2026 Updated]

1. Bitly

• Type: Paid
• URL: https://bitly.com
• Overview: Bitly is a link management platform that creates short branded links and QR codes with click analytics. Marketers use it in SMS campaigns to shorten URLs and track clicks, locations, and devices.

2. Rebrandly

• Type: Paid
• URL: https://www.rebrandly.com
• Overview: Rebrandly is a branded link management platform that lets teams build custom-domain short links with detailed click tracking. It supports UTM parameters and link-level analytics, which makes it well suited to measuring SMS campaign performance.

3. Short.io

• Type: Paid
• URL: https://short.io
• Overview: Short.io is a URL shortener that offers custom domains, deep links, and real-time click statistics. Its branded short links and API make it practical for tracking engagement in text message campaigns.

4. Postscript

• Type: Paid
• URL: https://postscript.io
• Overview: Postscript is an SMS marketing platform built for Shopify stores, with link click tracking and revenue attribution. It shows which text messages drive clicks and orders, so ecommerce brands can optimize their campaigns.

5. Attentive

• Type: Paid
• URL: https://www.attentivemobile.com
• Overview: Attentive is an enterprise SMS and email marketing platform that provides shortened, trackable links and conversion reporting. It attributes clicks and purchases to individual text messages and segments.

6. Klaviyo

• Type: Paid
• URL: https://www.klaviyo.com
• Overview: Klaviyo is a marketing automation platform that combines email and SMS with click tracking and revenue attribution. Its shortened SMS links report clicks per campaign and flow, helping brands measure text message results.

7. TrackDesk

• Type: Paid
• URL: https://trackdesk.com
• Overview: Trackdesk is an affiliate and partner tracking platform that generates trackable links and attributes conversions. Teams can use its tracking links in text messages to measure the clicks and sales they generate.

8. ClickMeter

• Type: Paid
• URL: https://www.clickmeter.com
• Overview: ClickMeter is a link tracking and monitoring platform with custom domains, conversion tracking, and click fraud detection. Marketers can create unique tracked links for each SMS campaign to compare channels and audiences.

9. Dub

• Type: Free
• URL: https://dub.co
• Overview: Dub is an open-source link management platform with custom domains, QR codes, and link analytics. It offers a free plan, so small teams can track SMS link clicks by location, device, and referrer.

10. Twilio

• Type: Paid
• URL: https://www.twilio.com
• Overview: Twilio is a communications platform whose Messaging services include Link Shortening with click tracking on branded domains. Developers and marketers can collect click events for SMS campaigns to measure engagement.