10 Best Social CRM Tools for Founders [2026 Updated]

1. Sprout Social

• Type: Paid
• URL: https://sproutsocial.com
• Overview: Sprout Social is a unified social media management platform with built-in social CRM that stores conversation history, contact profiles, and team notes to personalize engagements. It combines a smart inbox, customer profiles, task assignment and analytics so marketing, support and sales teams share context and resolve social conversations efficiently.

2. Nimble

• Type: Paid
• URL: https://www.nimble.com
• Overview: Nimble is a relationship-focused Social CRM that automatically enriches contacts with social and business data, unifying email, calendar and social interactions into a single contact record. It offers browser and inbox integrations for prospecting, segmentation, and personalized outreach at scale.

3. Hootsuite

• Type: Paid
• URL: https://hootsuite.com
• Overview: Hootsuite provides social media management with CRM-style features like a centralized inbox, conversation tracking, and team workflows to manage customer interactions across channels. It pairs scheduling, analytics and integrations with popular CRMs so teams can convert social conversations into tracked customer records.

4. HubSpot (CRM with Social Tools)

• Type: Free
• URL: https://www.hubspot.com
• Overview: HubSpot CRM includes social tools that tie social interactions to contact records and timelines, enabling attribution and personalized follow-up from marketing, sales and service teams. The platform centralizes messages, tracks engagement history, and automates outreach using stored social context.

5. Zoho Social

• Type: Paid
• URL: https://www.zoho.com/social/
• Overview: Zoho Social is a social media management platform that integrates tightly with Zoho CRM to map social conversations to customer records and support lead nurturing. It offers publishing, monitoring, analytics and CRM sync to keep social data connected with sales and support workflows.

6. Agorapulse

• Type: Paid
• URL: https://www.agorapulse.com
• Overview: Agorapulse combines a shared inbox, contact tagging, conversation history and CRM-style notes so teams can manage social relationships and measure engagement outcomes. It emphasizes team collaboration, automated inbox rules and reporting to streamline social customer interactions.

7. Khoros

• Type: Paid
• URL: https://khoros.com
• Overview: Khoros is an enterprise social engagement and care platform that includes Social CRM capabilities to capture customer context, conversation history and sentiment across social channels. It focuses on scalable customer care, community management and analytics to improve loyalty and service outcomes.

8. Emplifi

• Type: Paid
• URL: https://emplifi.io
• Overview: Emplifi provides an AI-powered social experience platform that unifies social marketing, commerce and customer care with rich customer profiles and conversation timelines. The platform centralizes engagement, listening and reporting so brands can convert social interactions into measurable CX and revenue.

9. Sprinklr

• Type: Paid
• URL: https://www.sprinklr.com
• Overview: Sprinklr is an enterprise Customer Experience Management platform with social CRM features including comprehensive social listening, unified customer profiles and workflow orchestration for global teams. It scales social engagement, care and insights across dozens of channels with advanced AI and governance controls.

10. Mention

• Type: Paid
• URL: https://mention.com
• Overview: Mention is a social listening and monitoring platform that captures mentions, builds contact context and surfaces opportunities for outreach, allowing teams to turn monitored conversations into CRM-style follow-ups. It pairs real-time alerts, analytics and team collaboration to help brands track and engage customers across social media.