10 Best Social Media ROI Tools for Founders [2026 Updated]

1. Sprout Social

• Type: Paid
• URL: https://sproutsocial.com
• Overview: Sprout Social is a unified social media management platform that provides post scheduling, engagement tools, and advanced analytics to measure social performance and business impact. Its reporting features include customizable ROI-focused reports and conversion tracking to connect social metrics to revenue and outcomes.

2. Hootsuite

• Type: Paid
• URL: https://hootsuite.com
• Overview: Hootsuite is a comprehensive social media management suite that offers publishing, monitoring, and analytics to track campaign performance and calculate social ROI. It includes templates and ROI calculators plus multi-channel reports that consolidate engagement, click, and conversion metrics.

3. Funnel.io

• Type: Paid
• URL: https://funnel.io
• Overview: Funnel.io is a marketing data pipeline and reporting platform that pulls social ad, web analytics, and CRM data into centralized dashboards for reliable ROI measurement. It automates data collection, normalization, and delivery so teams can attribute revenue to social campaigns and build cross-channel ROI reports.

4. Rival IQ

• Type: Paid
• URL: https://rivaliq.com
• Overview: Rival IQ focuses on social media analytics and competitive benchmarking, helping brands measure performance against competitors and industry benchmarks to improve ROI. It provides engagement and content-level insights plus automated reporting that surfaces what drives the best results.

5. Brandwatch

• Type: Paid
• URL: https://brandwatch.com
• Overview: Brandwatch is an enterprise social listening and consumer intelligence platform that analyzes conversations and sentiment to quantify earned media impact on brand metrics and ROI. Its analytics tie social listening insights to campaign performance and help prioritize high-value audiences and content.

6. Quintly

• Type: Paid
• URL: https://quintly.com
• Overview: Quintly is a social media analytics and benchmarking tool that tracks performance across platforms with custom metrics and APIs for advanced ROI measurement. It’s built for data-driven teams needing standardized KPIs and cross-account comparisons to prove social value.

7. Whatagraph

• Type: Paid
• URL: https://whatagraph.com
• Overview: Whatagraph automates marketing reporting by connecting social, ad, and analytics sources into shareable reports and dashboards that highlight ROI and campaign outcomes. It simplifies client-ready visualizations and scheduled reports to demonstrate social media impact on goals and revenue.

8. DashThis

• Type: Paid
• URL: https://dashthis.com
• Overview: DashThis is a marketing dashboard platform that consolidates social metrics, ad data, and analytics into automated dashboards for monitoring ROI in one place. It offers templates and integrations tailored for agencies and in-house teams to quickly build ROI-focused reports.

9. TapClicks

• Type: Paid
• URL: https://tapclicks.com
• Overview: TapClicks is a marketing operations and reporting platform that aggregates social, ad, and CRM data to calculate campaign-level ROI and automate performance reporting. It includes data connectors, ETL, and client dashboards designed for scaling ROI measurement across multiple accounts.

10. Windsor.ai

• Type: Paid
• URL: https://windsor.ai
• Overview: Windsor.ai provides marketing attribution and analytics to connect social media touchpoints to conversions and revenue using multi-touch attribution models and data pipelines. The platform unifies ad, web, and sales data so teams can calculate true social ROI and optimize spend across channels.