10 Best Split URL Testing Tools for Founders [2026 Updated]

1. Optimizely

• Type: Paid
• URL: https://www.optimizely.com
• Overview: Optimizely is an experimentation platform that supports redirect (split URL) tests for comparing entirely different pages or landing experiences by routing traffic between URLs and measuring outcomes. It provides traffic allocation, targeting, and statistical reporting to run reliable split URL experiments at scale. ([optimizely.com](https://www.optimizely.com/contentassets/8e8836721a954307904709326ca6b63c/web-experimentation-buyers-guide-1.pdf?utm_source=openai))

2. VWO

• Type: Paid
• URL: https://vwo.com
• Overview: VWO offers a Split URL (redirect) testing feature that lets you test full-page redesigns or different page flows hosted on separate URLs, with traffic splitting and result analysis. The platform includes visual and code editors plus targeting to set up and run split URL experiments easily. ([help.vwo.com](https://help.vwo.com/hc/en-us/articles/360020072833-What-is-Split-URL-Testing?utm_source=openai))

3. Convert Experiences (Convert.com)

• Type: Paid
• URL: https://www.convert.com
• Overview: Convert supports Split URL (redirect) experiments alongside A/B and multivariate tests, allowing you to redirect visitors to variation URLs while tracking goals and maintaining robust experiment targeting. The platform documents patterns, regex targeting, and full-stack options for complex split URL setups. ([convert.com](https://www.convert.com/blog/a-b-testing/split-url-testing-guide/?utm_source=openai))

4. AB Tasty

• Type: Paid
• URL: https://www.abtasty.com
• Overview: AB Tasty supports split testing (split URL / redirect tests) for comparing pages hosted on different URLs, aimed at testing major redesigns or distinct landing experiences with audience targeting and analytics. The product includes campaign management and QA tools to run redirect experiments securely. ([abtasty.com](https://www.abtasty.com/de/resources/guide-split-testing/?utm_source=openai))

5. Adobe Target

• Type: Paid
• URL: https://business.adobe.com/products/target/adobe-target.html
• Overview: Adobe Target is an enterprise experimentation and personalization tool that supports redirect/split URL tests to compare full pages or flows and deliver targeted experiences across audiences. It combines A/B, multivariate, and redirect testing with analytics and automated decisioning for large-scale experiments. ([optimizely.com](https://www.optimizely.com/contentassets/8e8836721a954307904709326ca6b63c/web-experimentation-buyers-guide-1.pdf?utm_source=openai))

6. Kameleoon

• Type: Paid
• URL: https://www.kameleoon.com
• Overview: Kameleoon provides URL redirection (split URL) experiments that let you redirect visitors from a control URL to variation URLs, with options for global redirection, parameter redirects, and JavaScript-driven redirect control. The platform includes guidance for targeting, attribution windows, and handling multi-page split URL scenarios. ([help.kameleoon.com](https://help.kameleoon.com/experimentation/web-experimentation/advanced-experiment-types/url-redirection-split-test?utm_source=openai))

7. Unbounce

• Type: Paid
• URL: https://unbounce.com
• Overview: Unbounce is a landing-page builder with built-in A/B and split testing features that let you create variant pages (separate URLs) and run experiments to compare conversion performance across landing pages. It provides publishing on test domains and traffic-splitting controls tailored for landing-page optimization. ([documentation.unbounce.com](https://documentation.unbounce.com/hc/en-us/articles/203510234-How-to-Run-an-A-B-Test?utm_source=openai))

8. Nelio A/B Testing

• Type: Paid
• URL: https://neliosoftware.com
• Overview: Nelio A/B Testing is a WordPress-focused experimentation plugin that supports split test scenarios by comparing pages or posts across different URLs and tracking conversions within WordPress. It aims to simplify split experiments for sites built on WordPress with native integrations for analytics and content variations. ([convert.com](https://www.convert.com/blog/a-b-testing/ab-testing-tools-for-solo-marketers/?utm_source=openai))

9. MoEngage (Split URL testing feature)

• Type: Paid
• URL: https://www.moengage.com
• Overview: MoEngage includes split URL testing capabilities to route user segments between different URLs for experimentation and personalization across web campaigns, enabling you to measure performance of alternate landing experiences. The platform bundles experiment management with engagement and analytics features for cross-channel campaigns. ([help.moengage.com](https://help.moengage.com/hc/en-us/sections/34205751733140-Split-URL-testing?utm_source=openai))

10. Elevate A/B Testing

• Type: Paid
• URL: https://www.elevateab.com
• Overview: Elevate (Elevate A/B Testing) provides split URL testing functionality where you enter original and variation URLs to launch redirect experiments, control allocation, and review results in the dashboard. Its documentation covers how to create, QA, and analyze split URL experiments for landing pages and multi-page tests. ([docs.elevateab.com](https://docs.elevateab.com/elevate-helpcenter/split-url-testing/how-to-create-a-split-url-experiment?utm_source=openai))