10 Best TikTok Analytics Tools for Founders [2026 Updated]

1. TikTok Analytics (Native)

• Type: Free
• URL: https://analytics.tiktok.com
• Overview: TikTok’s built-in analytics dashboard provides account-level metrics including video views, follower growth, audience demographics and top-performing content to help creators and brands measure performance. Accessible from a Pro (Creator or Business) account, it offers exportable reports and recent historical trends for content optimization.

2. Exolyt

• Type: Paid
• URL: https://exolyt.com
• Overview: Exolyt is a TikTok-focused analytics and social intelligence platform that tracks account and video performance, hashtags, trends, and influencer activity with real-time updates and AI-backed insights. It supports competitor benchmarking, social listening, and campaign monitoring for data-driven content and influencer strategies.

3. Analisa.io

• Type: Paid
• URL: https://analisa.io
• Overview: Analisa.io provides profile and hashtag analytics for TikTok with AI-powered audience demographics, engagement metrics, and influencer discovery tools to evaluate creator authenticity and reach. The platform enables historical performance analysis and custom reporting for campaigns and competitive research.

4. Socialinsider

• Type: Paid
• URL: https://www.socialinsider.io
• Overview: Socialinsider aggregates TikTok metrics into a centralized dashboard for tracking video performance, engagement rates, follower growth and competitor comparisons with exportable reports and historical trend analysis. It’s designed for agencies and brands that need cross-account benchmarking and scheduled reporting.

5. Iconosquare

• Type: Paid
• URL: https://iconosquare.com
• Overview: Iconosquare extends its social analytics platform to TikTok, offering detailed engagement metrics, audience insights, best-time-to-post recommendations and customizable dashboards for performance tracking. It supports profile monitoring, comparative reports and scheduled exports for teams managing multiple accounts.

6. Pentos

• Type: Paid
• URL: https://pentos.co
• Overview: Pentos specializes in TikTok music and creator analytics, tracking viral songs, creator charts, and performance metrics to help music marketers and creators understand audio-driven trends on the platform. It provides historical charting, discovery features and insights into which tracks and creators are driving engagement.

7. TrendTok (TrendTok.ai)

• Type: Paid
• URL: https://trendtok.ai
• Overview: TrendTok is a TikTok trend intelligence tool that identifies emerging sounds, hashtags and content trends using trend-scouting algorithms to inform content ideation and timing. It helps creators and brands spot rising opportunities early to maximize reach and virality potential.

8. HypeAuditor

• Type: Paid
• URL: https://hypeauditor.com
• Overview: HypeAuditor provides influencer and audience analytics for TikTok, including account quality scores, audience demographics, follower authenticity checks and detailed video performance reports to vet creators for partnerships. The platform supports influencer discovery, fraud detection and campaign ROI tracking.

9. Sprout Social

• Type: Paid
• URL: https://sproutsocial.com
• Overview: Sprout Social integrates TikTok into its social management suite offering publishing, comment management and presentation-ready analytics that compare TikTok performance across time and versus other channels. It’s built for teams that need unified reporting, inbox management and content scheduling alongside TikTok metrics.

10. Later

• Type: Paid
• URL: https://later.com
• Overview: Later provides TikTok analytics within its visual social marketing platform, reporting on profile growth, post performance, audience demographics and best posting times to optimize content strategy. The tool also combines scheduling and content planning with analytics to streamline TikTok publishing workflows.