10 Best Trustpilot Tools for Founders [2026 Updated]

1. Trustpilot Business

• Type: Paid
• URL: https://business.trustpilot.com
• Overview: Trustpilot Business is the official merchant platform for collecting, managing, and promoting customer reviews on Trustpilot; it provides tools to send invitations, respond to reviews, and publish review widgets. The platform also offers dashboards and exportable insights to help marketing teams improve reputation and conversion.

2. TrustBox Widgets (Trustpilot TrustBox)

• Type: Paid
• URL: https://support.trustpilot.com/hc/en-us/articles/360035128794-What-is-a-TrustBox-widget
• Overview: TrustBox widgets are embeddable review displays that let you show your Trustpilot score and customer reviews directly on your website to increase social proof and conversion. They come in multiple styles and sizes and are configurable to match site design and campaign needs.

3. Trustpilot API (Developers)]

• Type: Paid
• URL: https://developers.trustpilot.com
• Overview: The Trustpilot API provides programmatic access to send invitations, fetch reviews, manage business profiles, and integrate Trustpilot data into CRMs, analytics, or marketing stacks. It supports webhooks and endpoints for automating review workflows and synchronizing review-related events.

4. Trustpilot Integrations Marketplace

• Type: Paid
• URL: https://business.trustpilot.com/integrations
• Overview: The Trustpilot Integrations marketplace lists official connectors and partner integrations (e.g., e‑commerce, CRM, and marketing platforms) to streamline review collection and syndication. It helps marketers connect Trustpilot with platforms they already use to automate review invitations and display.

5. Trustpilot Shopify App (Trustpilot Reviews)

• Type: Paid
• URL: https://apps.shopify.com/trustpilot-reviews
• Overview: The Trustpilot Reviews Shopify app integrates Trustpilot with Shopify stores to automatically invite customers, display TrustBox widgets, and sync review data with your store. It simplifies showing verified Trustpilot reviews on product and storefront pages to increase trust and sales.

6. Trustpilot + Klaviyo Integration

• Type: Paid
• URL: https://integrations.klaviyo.com/trustpilot
• Overview: The Klaviyo integration allows marketers to connect Trustpilot review events with Klaviyo flows, enabling automated review follow-ups, targeted review-request emails, and segmentation based on review behavior. This integration helps combine social proof with email lifecycle campaigns to boost conversions.

7. Trustpilot + Zapier Integration

• Type: Paid
• URL: https://zapier.com/apps/trustpilot/integrations
• Overview: The Zapier connector for Trustpilot automates tasks by linking Trustpilot events (new reviews, invitations) with 5,000+ apps, enabling workflows like sending reviews to Slack, CRM records, or spreadsheets. Marketers use it to route review data into reporting, alerts, and customer success processes without coding.

8. Trustpilot Google Seller Ratings Integration

• Type: Paid
• URL: https://support.trustpilot.com/hc/en-us/articles/360000401977-How-to-get-Google-seller-rating-stars-with-Trustpilot
• Overview: Trustpilot’s Google Seller Ratings integration helps eligible businesses syndicate aggregated Trustpilot scores to appear as star ratings in Google Ads and organic listings, increasing click-through rates. The setup connects your Trustpilot review data with Google to show verified rating stars beside search listings and ads.

9. Trustpilot Analytics & Insights (Business Dashboard features)

• Type: Paid
• URL: https://business.trustpilot.com/features
• Overview: Trustpilot’s Analytics and Insights deliver dashboards, visitor metrics, review highlights, and exportable reports that reveal review trends, customer sentiment, and conversion impact. These analytics enable data-driven marketing decisions and A/B testing of social proof placements.

10. Trustpilot Invitation Service / Invitation API

• Type: Paid
• URL: https://support.trustpilot.com/hc/en-us/articles/360000106367-How-to-invite-your-customers-to-review-your-business
• Overview: The Invitation Service (including Invitation API) enables automated, transactional, and manual review invitations sent to customers via email or SMS and supports templates and scheduling. It’s used to increase verified review volume and control the timing and branding of review requests for marketing campaigns.