10 Best Webinar Analytics Tools for Founders [2026 Updated]

1. ON24

• Type: Paid
• URL: https://www.on24.com
• Overview: ON24 is an enterprise webinar and virtual event platform that provides deep engagement measurement and account-level analytics to help marketing and sales teams prioritize leads. It offers dashboards and advanced reports that connect attendee behavior, content consumption, and conversion metrics for ABM and demand-gen programs.

2. BigMarker

• Type: Paid
• URL: https://www.bigmarker.com
• Overview: BigMarker is a webinar and virtual event platform built for marketers that includes comprehensive engagement analytics, attendee funnels, and session-level reporting. Its analytics track registrations, attendee behavior, polling and Q&A interactions to measure webinar performance and inform follow-up campaigns.

3. Demio

• Type: Paid
• URL: https://demio.com
• Overview: Demio is a marketing-focused webinar platform offering streamlined live and automated webinars with built-in analytics for attendance trends, engagement heatmaps, and conversion tracking. Reports export attendee lists, engagement metrics, and action timestamps to integrate with CRMs and marketing automation.

4. Livestorm

• Type: Free
• URL: https://livestorm.co
• Overview: Livestorm is a browser-based webinar and video engagement platform that provides analytics on registrations, attendance, engagement rates, and behavioral events across live and on-demand sessions. Its dashboards and CSV exports let marketers segment attendees, measure drop-off, and optimize email/workflow follow-ups.

5. ClickMeeting

• Type: Paid
• URL: https://clickmeeting.com
• Overview: ClickMeeting is a webinar platform with marketing-focused analytics including attendee reports, engagement metrics, poll and survey results, and integrations for remarketing. It tracks registration-to-attendee conversion and provides data exports and integrations for campaign attribution and retargeting.

6. GoToWebinar (GoTo)]

• Type: Paid
• URL: https://www.goto.com/webinar
• Overview: GoToWebinar is a long-established webinar solution offering performance and attendee reports that summarize registrations, attendance, attention, and Q&A activity. Its analytics and benchmarking resources help teams identify trends across webinar programs and improve engagement metrics.

7. Zoom Webinars

• Type: Paid
• URL: https://explore.zoom.us/en/products/webinar/
• Overview: Zoom Webinars extends Zoom with webinar-specific reporting that includes registration and attendee reports, Q&A and poll analytics, and session performance exports. These reports enable marketers to reconcile registrations, live attendance, and interaction data for follow-up segmentation.

8. WebinarJam

• Type: Paid
• URL: https://webinarjam.com
• Overview: WebinarJam is a marketing-first webinar platform that provides analytics on registrations, attendee lists, engagement timelines, and conversion actions for both live and automated webinars. It consolidates attendee behavior, replay views, and funnel conversion metrics to support marketing workflows and CRM uploads.

9. Kaltura Webinars

• Type: Paid
• URL: https://corp.kaltura.com/webinars
• Overview: Kaltura Webinars is an enterprise media platform offering webinar delivery with cross-webinar analytics, engagement tracking, and content consumption reports. It provides session-level metrics and consolidated dashboards suitable for large-scale webinar programs and training analytics.

10. Hopin

• Type: Paid
• URL: https://hopin.com
• Overview: Hopin is a virtual event platform that supports webinars and multi-stage events with analytics on attendee behavior, session engagement, booth interactions, and conversion funnels. Its reporting features allow marketers to analyze registrations, live engagement, and post-event content consumption for audience scoring and follow-up.