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Vision statement examples show one sentence about the future an organization wants to exist. Below are real ones, each next to the same organization’s mission statement and quoted from its own site, followed by how the two differ and how to write yours.
Vision statement examples from real organizations
| Organization | Vision statement | Mission statement |
|---|---|---|
| Habitat for Humanity | “A world where everyone has a decent place to live.” | “Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope.” |
| Teach For America | “one day, all children will have the opportunity to attain an excellent education” | “Teach For America finds, develops and supports extraordinary leaders to transform education and expand opportunity for all children.” |
| Make-A-Wish | “to grant the wish of every child diagnosed with a critical illness” | “to grant the wishes of children with critical illnesses” |
Make-A-Wish states both as the same action, so its two lines nearly match. If your vision only repeats your mission, it says nothing new about the future.
Vision statement vs mission statement
A vision statement describes the future you are working toward. A mission statement says what you do today, for whom and how.
Habitat for Humanity shows the split. The vision names the finished state: everyone has a decent place to live. The mission names the work: bring people together to build homes, communities and hope.
For more missions, browse the mission statement examples.
How to write a vision statement for your business
The Vision Statement Generator in FounderPal turns three short answers into a draft you can edit.
- Open the Vision Statement Generator.
- Enter your Business description in one line, such as "Mobile dog grooming service".
- Enter your Target audience, such as "Busy dog owners in small cities".
- Enter the Change you want to make, up to 300 characters, such as "Grooming stops being a stressful weekend errand".
- Click Generate for FREE.
The result gives five vision statements of at most 20 words, three short versions of at most 8 words, a future picture, three commitments and a mission sentence to pair with the vision.
Pick the one that describes your customer’s or industry’s future, not your product, and drop empty words such as best, leading and innovative.
FAQ
How long should a vision statement be?
One sentence. The three examples above run 9 to 13 words, and the generator caps its main statements at 20 words and its short versions at 8. Pick the length your team can repeat from memory.
Where do you use a vision statement?
Put it on your About page, in your pitch deck, in job posts and at the top of your business plan. See how to write a business plan for a small business for where it sits in the plan.
Does a small business need a vision statement?
A one-person business can use it to decide what to build next: if a project does not move customers toward the future you described, skip it. It also keeps the pitch consistent with your value proposition.
Should a vision statement include a date?
The three visions above carry none. Teach For America keeps its vision open-ended and sets a separate goal: by 2030, twice as many children in the communities where it works will reach key educational milestones. Keep the vision undated and put deadlines in goals.