PUMA Business Model in 2026 [Example]

Mid-sized local running shops with 5-20 employees that struggle to attract younger customers and increase online sales, but have a loyal base of local runners ready to adopt digital shopping tools.

Help these shops make their stores the go-to spot for young runners by integrating personalized community events and mobile-first shopping experiences that boost local engagement and online conversions.

A mobile app feature that allows users to book in-store fittings or attend exclusive local events directly through their phones, increasing user engagement and foot traffic.

Offer a branded, location-specific loyalty program integrated into the app that rewards repeat visits and social sharing, making each store uniquely connected to its local running community.

Leverage targeted Facebook and Instagram ads focused on local running groups, combined with cold outreach emails offering free digital consultation sessions to demonstrate ROI.

Monthly subscription at $250 for each shop including setup, local marketing tools, and analytics, with an optional $150 per month for ongoing support and feature upgrades.

Aim for first-year monthly revenue of around $7,500 by onboarding about 30 shops, assuming an average of 10 shops subscribing each month and recurring payments.

Maintain monthly costs around $2,500, including $1,000 for software development and infrastructure, $800 for marketing and sales, and $700 for customer support and administration.