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Business description*
Target audience*
Language*
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Segment
Underserved audience who needs your product...
Problem
... to solve this annoying problem
Positioning
Sell the benefits of using your product...
Differentiation
... mentioning why it's different and unique
Status-quo
Fight this nemesis in your marketing...
Competitors
... while comparing your product to other alternatives
Activation
Help people understand why your product is awesome...
Pricing
... and make it a no-brainer to buy from you
Traction
Get your first 10 paying customers like this...
Scale
... and double-down on this channel to grow after
AI marketing platform to grow your business
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