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Redfin Competitors in 2026 [Example]

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1. Zillow Group, Inc.

  • Type: Direct
  • URL: [https://www.zillow.com](https://www.zillow.com)
  • Overview: Zillow is a leading online real estate marketplace that provides home listings, estimates, and buying/selling tools. It competes directly with Redfin by offering comprehensive property search features and real estate transaction services.

2. Realtor.com

  • Type: Direct
  • URL: [https://www.realtor.com](https://www.realtor.com)
  • Overview: Realtor.com is a popular real estate platform that connects buyers and sellers with real estate agents. It offers up-to-date property listings, virtual tours, and market insights, positioning itself as a primary competitor to Redfin.

3. Keller Williams Realty

  • Type: Indirect
  • URL: [https://www.kw.com](https://www.kw.com)
  • Overview: Keller Williams is a major real estate franchise that supports agents through technology and training, indirectly competing with Redfin by empowering traditional brokerage services and local agent networks.

4. Compass, Inc.

  • Type: Direct
  • URL: [https://www.compass.com](https://www.compass.com)
  • Overview: Compass is a real estate technology company that offers a platform for buying, selling, and renting properties with a focus on luxury listings. It actively competes with Redfin in tech-driven real estate services.

5. Opendoor Labs Inc.

  • Type: Indirect
  • URL: [https://www.opendoor.com](https://www.opendoor.com)
  • Overview: Opendoor facilitates instant home purchases and sales through an iBuying model, providing an alternative to traditional real estate transactions and competing indirectly with Redfin's iBuyer services.

6. Coldwell Banker Real Estate LLC

  • Type: Indirect
  • URL: [https://www.coldwellbanker.com](https://www.coldwellbanker.com)
  • Overview: Coldwell Banker is a long-established real estate brokerage firm offering personal agent services and localized listings, competing indirectly with Redfin's hybrid approach.

7. realtor.com® Pro Agent Network

  • Type: Indirect
  • URL: [https://www.realtor.com/realestateagents](https://www.realtor.com/realestateagents)
  • Overview: This network connects consumers with local agents, indirectly competing with Redfin's integrated agent matching services and showing the importance of local expertise in real estate.

8. Zillow Offers

  • Type: Indirect
  • URL: [https://www.zillow.com/zillow-offers/](https://www.zillow.com/zillow-offers/)
  • Overview: Zillow Offers was Zillow's iBuying program that aimed to buy and sell homes directly, competing indirectly with Redfin's similar iBuyer services before their discontinuation.

9. eXp Realty

  • Type: Indirect
  • URL: [https://www.exprealty.com](https://www.exprealty.com)
  • Overview: eXp Realty is a cloud-based real estate brokerage that supports a national network of agents, offering a different model compared to Redfin but competing for the same customer base.

10. Realogy Holdings Corp.

  • Type: Indirect
  • URL: [https://www.realogy.com](https://www.realogy.com)
  • Overview: Realogy owns several major real estate franchise brands like Century 21, Coldwell Banker, and Sotheby’s, serving as an indirect competitor through broad service offerings and agent networks.

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