12 Content Ideas for Writing business in 2026 [Example]

Grow your Writing business with 12 actionable content ideas.
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Awareness

Catch your audience's attention

• Quick video: '5 writing tips every aspiring author needs to know'. This engaging content will capture attention by addressing common pitfalls in writing that newcomers often face, making them curious to improve their skills.
• Infographic: 'The evolution of writing styles through the decades'. This visually interesting comparison will attract those interested in writing and the influence of culture on trends, sparking curiosity about modern writing techniques.
• Short post: 'Why writing is the most underrated skill in entrepreneurship'. Use bold statistics and relatable anecdotes to grab attention, encouraging entrepreneurs to think about their own writing abilities and how they impact their business.

Get them curious with high-quality content

• Long-format video: 'How to craft compelling narratives in your content'. This piece delves into techniques and storytelling methods, providing practical applications for writers and aspiring content creators who want to elevate their writing game.
• Blog post: '10 writing exercises to unlock your creativity'. Offer actionable exercises that not only build skills but engage your audience in a journey of self-improvement, making them eager to incorporate these practices into their routines.
• Webinar: 'The art of persuasive writing for business success'. Host an interactive session where you discuss real-life applications of persuasive writing, allowing your audience to ask questions and engage in discussions that deepen their interest.

Organically introduce your paid product

• Case study video: 'How I increased engagement by 300% using my writing process'. Share a personal success story highlighting your writing strategies and hinting at your methodologies, creating intrigue around how your potential customers can achieve similar results.
• Showcase post: 'Transform your blog in 30 days with my writing framework'. Highlight the difference between an unstructured and a well-structured post, teasing what your writing service provides to improve content quality for clients.
• Behind-the-scenes video: 'A day in the life of a writing business owner'. Offer insights into your workflow and how your writing service creates value for clients, making the audience desire to replicate your success in their own ventures.

Nudge to buy your product on the spot

• Comparison video: 'My writing service vs. traditional freelance writing – why you need to switch in 2024'. Outline the advantages of your service with clear examples, addressing common concerns that might hold potential clients back from making a decision.
• Q&A session: 'Ask me anything about improving your writing'. Identify common objections and questions from your audience, providing in-depth answers that demonstrate your expertise and make them feel ready to choose your services.
• Limited-time offer video: 'Get a free writing consultation when you book by the end of the month'. Create urgency while highlighting the value they will receive from the consultation, giving them a direct call-to-action to engage with your services.

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