Market Size for Crafting in 2026 [Example]

The total available market (TAM) for crafting includes anyone interested in DIY projects, arts and crafts, and related activities globally. In the U.S. alone, 35 million people identify as crafters, and the global market for crafts is estimated to be around $14 billion annually. This figure includes all demographics from hobbyists to professional crafters purchasing materials and tools.

The serviceable addressable market (SAM) focuses on a more targeted audience of actively engaged crafters who are likely to purchase crafting supplies more regularly. Assuming that 5 million of the crafters are consistently spending around $420 a year on crafting supplies, this leads to an estimated market value of $2.1 billion. This represents about 15% of the TAM, which is realistic given that not everyone crafts regularly or spends equally.

The serviceable obtainable market (SOM) reflects a conservative estimate of what your business can capture in the first year. Capturing just 0.01% of the SAM translates to approximately 10,500 crafters. If each captures on average spends $2,000 annually on crafting products from your business, this results in a potential revenue of $21 million. This modest market penetration percentage aligns with the capabilities of small businesses starting out.