Market Size for Dating apps in 2026 [Example]

The total available market for dating apps encompasses the global population of singles looking for relationships.

Globally, there are approximately 1.5 billion single adults over the age of 18. If we consider that around 33% might be actively using dating apps, this leads us to a user base of 500 million people.

With an average annual spend of $25 per user on premium subscriptions and in-app purchases, this gives a projected TAM of around $13 billion.

Focusing on the serviceable addressable market, we will narrow down to the tech-savvy singles aged 18-35, as they are the primary users of dating apps.

This demographic constitutes about 25% of the total singles, resulting in a SAM of approximately 120 million potential users.

Assuming each spends an average of $25 annually, this leads to a SAM revenue projection of approximately $3 billion.

In the first year, a realistic market penetration rate for a new dating app would be around 10% of the SAM.

This suggests we could tap into approximately 12 million users within the first year.

At the same average spending of $25 per user, this corresponds to a potential SOM revenue of about $300 million, which is a feasible target for a new player in the dating space.