Market Size for Figma template in 2026 [Example]

The total available market (TAM) for Figma templates is quite broad. Globally, there are approximately 3 million Figma users. If we assume that each user spends an average of $100 annually on templates, the TAM in monetary terms would be around $300 million.

This market includes UI/UX designers, freelancers, small to medium-sized design firms, and startups that require design resources, thus offering a wide range of potential customers connected to the Figma ecosystem. Since Figma is widely used in the design community, this figure captures a large spectrum of users needing templates.

The serviceable addressable market (SAM) for your Figma template business focuses on users actively seeking high-quality templates. This narrows down the audience to about 100,000 users who are likely to spend money on templates, assuming a 3% conversion rate from the total Figma users.

With an average annual spend of $100 per customer, this brings the SAM to $10 million. This estimate considers those specifically looking for customizable design resources to enhance their projects, significantly narrowing the field from the TAM.

The serviceable obtainable market (SOM) can realistically capture around 5% of the SAM in the first year due to marketing efforts, competition, and the novelty of your offering. This corresponds to approximately 5,000 customers.

At an average spend of $100 per customer per year, the SOM translates to an obtainable revenue of $500,000. This calculation reflects a cautious approach, as gaining initial traction in the market can be challenging, especially for a new business.