Market Size for Financial services in 2026 [Example]

The Total Available Market (TAM) consists of individuals who can benefit from various financial services worldwide, including personal finance, investment, loans, and insurance. Given global trends, it’s reasonable to estimate that about 1 billion people engage with such services, with an average annual spend of around $200 per person on financial services. This includes a variety of demographics and economic levels, as financial services cover a wide range of needs and solutions.

The Serviceable Addressable Market (SAM) is the portion of TAM that we can realistically target with our financial services. If we consider that our focus will be on individuals with a stable income and a willingness to seek professional financial advice, this narrows our audience down to about 200 million potential customers. They are projected to spend an average of $200 per year on financial services, leading to a more attainable SAM of $40 billion.

The Serviceable Obtainable Market (SOM) accounts for the customers we can realistically capture in the first year. Assuming we can reach 0.01% of our SAM through targeted marketing and effective outreach, this results in approximately 20,000 customers. At an average spend of $200 per customer annually, our expected revenue for the first year would be around $4 million. This projection considers a conservative market penetration that is realistic for a new financial services business.