Market Size for Food truck in 2026 [Example]

The total available market (TAM) for food trucks includes individuals seeking diverse dining options on the go.

Considering the global population of approximately 8 billion, about 17.5% (roughly 1.4 billion people) are urban dwellers, who represent the primary audience for food trucks.

If we estimate an average annual spend of $50 per person on food truck meals, we arrive at a TAM of $70 billion per year globally.

The serviceable addressable market (SAM) focuses on urban areas in the U.S. where food trucks are legally permitted to operate.

It's estimated that there are 35 major cities across the U.S., with around 4 million people in each region.

Assuming 5% of the urban population utilizes food trucks regularly at an average annual spend of $50, the SAM equates to $7 billion a year and 140 million potential customers.

For the serviceable obtainable market (SOM), we will consider your food truck business in a single city with an estimated target of reaching 5% of the SAM.

This translates to approximately 7,000 potential customers in the first year.

If each customer spends about $50 over the year, your SOM would be approximately $350,000 in annual revenue, making it a realistic target for your initial year of operation.